(Los Angeles, California--June 27, 2014) Troika partnered with ESPN SportsCenter to develop an innovative brand identity, driven by "The Center of Sports"
brand concept that conceptually and visually unites all aspects of the presentation from set integration to insert package and across all signature show package elements.
The extensive brand identity toolkits Troika created and delivered provided the conceptual foundation that the talented SportsCenter team could build upon and implement for the debut of the most watched sports show in the world.
Troika's partnership with ESPN SportsCenter through the lineage of the SportsCenter brand in 2004- Present.
Troika is an entertainment brand consultancy and marketing innovations agency specializing in building audiences and brand experiences for entertainment and sports media companies. The agency’s team of strategists, anthropologists, creative directors, marketers, writers, designers and animators is known for building foundational brand and marketing strategies, and seamlessly activating them through world-class creative executions. Troika’s client roster includes ABC, Amazon, AMC, CNN, ESPN, FX, HBO Sports, Univision, and multiple NBA and NFL teams. For more information, visit http://www.troika.tv