ALMA MATER Creates Hilarious Main-On-End Title Sequence For “22 Jump Street”

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Last Updated: July 24, 2014 6:57 pm GMT
(Los Angeles, California--July 24, 2014) Visual studio ALMA MATER recently collaborated with "22 Jump Street" directors Phil Lord and Christopher Miller on the closing credits for the action-comedy starring Jonah Hill and Channing Tatum. The Columbia Pictures and Metro-Goldwyn-Mayer Pictures film, which is now playing in theaters nationwide, had the second-best opening weekend for an R-rated comedy of all time.



ALMA MATER, led by Partner/Creative Director Brian Mah, worked closely with Lord and Miller to create the closing credits: an elaborate gag featuring a few dozen movie poster spoofs that reveal endless possibilities for continuing the Jump Street franchise, from 23 Jump Street: Medical School to 2121 Jump Street (in outer space) to Infinity Jump Street.

This is Mah's third collaboration with the acclaimed directing duo, after previously serving as creative director for the main-on-end titles of The LEGO Movie and 21 Jump Street along with ALMA MATER partners Kathy Kelehan, Executive Producer, and James Anderson, VFX & Animation Supervisor.

Lord and Miller said, "We had a great partnership with ALMA MATER on 21 Jump Street and The LEGO Movie and were excited to try something even more ambitious with the end credits on 22 Jump Street. We had a great back and forth collaboration and they once again surprised us with their creativity and humor.”

“We love working with Phil and Chris,” says Mah. “Everyone had such a great experience together, so when we wrapped up our collaboration on The LEGO Movie, we rolled right into this one. Having worked with Phil and Chris on back-to-back projects, we definitely feel there’s a mutual respect and shorthand to our communication, which makes the creative process more efficient and smooth.”



The entire sequence was shot in just one day. Once the team all agreed on the direction of the various scenarios, ALMA MATER spent a week prepping for the one-day shoot with the cast. “While Phil and Chris shot the live-action scenes, we shot hundreds of stills of the cast,” says Mah. “The actors would bounce back and forth between our sets throughout the day, changing into a new costumes for each sequel.”

After the shoot, ALMA MATER set to work designing and integrating all of the various elements that would make up the sequence. In just four weeks, ALMA MATER produced 21 full-scale movie posters, a realistic-looking video game, and a cel-animated cartoon, as well as action figures, lunchboxes, and board games based on the film.

“We also did another shoot with kids interacting with the toys we created,” adds Mah. “It was a crazy month for our extended team of 50+ people, and everyone was excited to see it come together in the end.”

Despite the tight turnaround, ALMA MATER's creative team felt inspired by the wide variety of hilarious material they could leverage.

“Building each piece of artwork in this sequence was really fun,” concludes Mah. “We tried to make ourselves laugh with each new creation. One person would design a poster with Jonah in tights for a dance academy mission, while someone else would be painting in God rays behind the guys dressed like priests. As far as what made us laugh the hardest, it would definitely be the board game. Working with directors that are as talented and collaborative as Phil and Chris has become pretty addicting. You always want to figure out a way to make a great project with great people work out, even if the schedule is demanding!”

In 22 Jump Street, after making their way through high school (twice), big changes are in store for officers Schmidt (Jonah Hill) and Jenko (Channing Tatum) when they go deep undercover at a local college. But when Jenko meets a kindred spirit on the football team and Schmidt infiltrates the bohemian art major scene, they begin to question their partnership. Now they don't have to just crack the case–they have to figure out if they can have a mature relationship. If these two overgrown adolescents can grow from freshmen into real men, college might be the best thing that ever happened to them. Directed by Phil Lord & Christopher Miller. Screenplay by Michael Bacall and Oren Uziel and Rodney Rothman, from a story by Michael Bacall & Jonah Hill, based on the television series “21 Jump Street” created by Patrick Hasburgh & Stephen J. Cannell. The film is produced by Neal H. Moritz, Jonah Hill, and Channing Tatum.

Project: 22 Jump Street Opening & Main-On-End Titles Credits

Studios: Columbia Pictures / Metro-Goldwyn-Mayer Pictures
Directors: Phil Lord & Christopher Miller
Vice President, Feature Post Production: Desmond Cannon

Visual & Design Studio: ALMA MATER
Creative Director / Director: Brian Mah
Executive Producer / Post Producer: Kathy Kelehan
VFX / Animation Supervisor: James Anderson
Editor: Keith Roberts
Lead Animator: Robin Roepstorff
Animator: Daesun Hwang
Designers: Brian Mah, Kina Choi, Robin Roepstorff, Alessandro Strickner, Francesco Terragin, R. Jon Snider, Juan Monasterio
Poster Production Artists: David Choi, AJ Griss
Poster Finishers: Paho Marsh, David Williams Studio, Juliana Arrietty, Dan Ecoff
Concept Artist: Luke James Belderes
Board Game Illustration: Mike Thompson
Video Game Animators: Robin Roepstorff, James Anderson
3D Modeling: Margaret Dost
3D Printing: Moddler
Doll Painter: Brent Jones
Cel Animation: Starburns Industries
Additional Cel Animation: Ford Spencer
Character Design: James Randolph, Jay Stuckswich, Art Vogt
Storyboards: James Randolph, Vince Wei
Backgrounds: Luke James Belderes, Clara Moon

Production Coordinator: John Veron

Still + Kids Shoot
Photographer: Aaron Platt
Production Supervisor: Alethea Root
Prop Fabrication: Greg Aronowitz
Wardrobe: Jonny Lozano
Talent: Adam Karchmer, Gabriel Bateman, Cory Fritz, Daniel Martinez


About ALMA MATER:
ALMA MATER is a visual studio dedicated to a tradition of beautifully executed and thoughtfully considered design, live action, and animation. In addition to film work, the studio also produces live action and CG for commercials and broadcast. Recent projects include spots for NIKE, The Science Channel, and the current TV campaign for PATRÓN Tequila.

http://am.tv/

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