General Dynamics Mediaware to Demonstrate 4K Ultra HD HEVC Ad Insertion at IBC 2014

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Last Updated: August 13, 2014 9:14 pm GMT
(Amsterdam, IBC 2014--August 13, 2014) General Dynamics Mediaware to Demonstrate 4K Ultra HD HEVC Ad Insertion at IBC 2014

WHAT: At IBC 2014, General Dynamics Mediaware will showcase its portfolio of proven compressed domain products designed for broadcasters, video providers and media companies. For the first time at IBC, the Australian-based company will demonstrate its next-generation ad insertion product InStream Splice with frame accurate HEVC supporting 4K Ultra HD, plus InStream Play, a new built-in automation layer. Maximising customers’ investments in existing encoding platforms, General Dynamics Mediaware’s digital solutions enable the profitable launch of new, high quality cable, terrestrial, satellite, IPTV and OTT services.

WHEN: September 12-16

WHERE: Booth #1.A06, Amsterdam RAI

Demonstrations at IBC 2014 include:
  • HEVC 4K Ultra HD Ad Insertion with InStream Splice. A unified end-to-end play-out and ad insertion solution that demonstrates how splicing in the compressed domain can be delivered at the quality level demanded by successful operators. InStream Play is the newest addition to the General Dynamics Mediaware family of proven broadcast solutions. InStream Splice provides fully featured, real-time control platforms for operators of local or edge deployments to coordinate time delay, advertisement and logo insertions for local and regional TV channels.

  • InStream Delay now with InFuze allows facility operators to delay programming in different time zones, while simultaneously, and seamlessly, inserting logos directly in MPEG-2 transport streams.

  • InStream Flux and InStream Edit. Our MPEG-2 and H.264 editing solution seamlessly captures, edits and creates file-based content from digital compressed, live broadcasts, providing a step-up in editing speed while delivering content to audiences faster without transcoding, and at the highest quality possible, requiring significantly less hardware than traditional capture servers.


General Dynamics Mediaware products enable alternate media workflows that provide lower total cost of ownership across multiple platforms for satellite, direct to the home, cable, direct TV, IPTV and OTT. With products designed to easily interface with currently deployed environments, we make it easy for broadcast and media distribution facilities to make the move from baseband to an all-IP workflow with confidence.

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