Audio Network US Supercharges Industry-Leading Growth with Appointment of New Head of Marketing

News


Last Updated: September 4, 2014 8:54 pm GMT
(New York, United States--September 4, 2014) Audio Network US Inc., the international music company specializing in music for video, film and television, announced today the appointment of Eric Morse as Head of Marketing. Morse joins Audio Network from Warner Music Group and will work across the Americas to continue and accelerate the company’s growth in the region.


Eric Morse

Morse brings with him over fifteen years of experience, spanning digital, B2B, and brand marketing. As Senior Director, Direct-to-Consumer Marketing at Warner Music Group, he provided strategic and operational marketing services to A-list music and entertainment brands. Earlier in his career, Morse managed NA marketing and communications at Eyeblaster, and created large-scale marketing campaigns for clients such as Smirnoff Ice, Coca-Cola, and Johnson & Johnson. Morse also founded Trampoline House Magazine, an award-winning online music, art, and literature discovery engine.

Morse says of his appointment, “With my background in music, content development and B2B marketing, this role at Audio Network is a perfect fit and the natural next step for me. Given the company’s successful and well-established operation in the UK, the backing of true visionaries like Stripes Group, and a library of music that is, frankly, unheard-of in terms of quality and creative depth, I couldn't ask for a better opportunity. Audio Network is poised for major growth in the North American market, and I am honored to be a part of it.”

Ian Ginsberg, Vice President of Sales, Audio Network US, adds, “Eric brings a wealth of experience in digital and brand marketing to Audio Network, as well as music and technology industry insight. His appointment as a senior level marketer in the US is a key part of our plan to accelerate the growth of our business in the US and Canada across the TV and Branded Content sectors.”

Further supporting the rapid growth of Audio Network US is the opening and expansion of its Los Angeles office with the recent appointment of Jonathan Lane and Laura Cameron as Managers in Music Licensing and TV respectively.

Jonathan joins Audio Network from Atrium Music, where he was previously Director of Business Development and Marketing, while Laura brings a wealth of experience serving the creative industry at Eyerus Propaganda, Inc.

“Bringing these two new members to the team in Los Angeles and significantly expanding our Los Angeles footprint is a sign of our focus on the TV market and our commitment to serve our West Coast clients,” adds Ginsberg.

He continues, “We’ve grown exponentially in our five years in the US market, and with these key strategic additions to the team, we’re poised to accelerate that growth even further.”


About Audio Network:
With a catalogue of well over 75,000 original music tracks, Audio Network offers a complete music solution by cutting through the traditionally complex and costly processes of licensing music.  All high quality tracks are pre-cleared for multiple formats, for the world, forever through their website at us.audionetwork.com

This approach allows producers to make content for international distribution, emerging platforms and new media without the need to go through the complicated and expensive process of clearing individual tracks or re-versioning productions. The company supplies music to some major international media clients, including HBO, MSN, MTV Networks, National Geographic, Ogilvy, and Endemol. 

Audio Network owns the rights to their extensive catalogue which covers a full range of music styles from large scale orchestral to hip hop and from country to rock.  This high quality music is created by its team of established international composers and recorded by major orchestras and artistes including The Royal Philharmonic Orchestra, Dame Evelyn Glennie OBE and the late Sir John Dankworth CBE. 

The company has grown its composer team, music catalogue and revenue from its music services every year since its incorporation in 2001 at an average Compound Annual Growth Rate (CAGR) in excess of 40% per annum.

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