Alticast and Strategy & Technology Demonstrate Interactive TV Applications for ATSC 2.0 at IBC 2014


Companies Leverage ATSC 2.0 to Enable Broadcasters to Deliver New Interactive TV and Advertising Applications

Last Updated: September 8, 2014 4:32 pm GMT
(Amsterdam, IBC 2014--September 8, 2014) Stand 1.B22 – Alticast, a global partner for the delivery of media entertainment, and Strategy & Technology (S&T), an independent developer of interactive TV technologies, will demonstrate to attendees of IBC 2014 how the companies combined technologies enable broadcasters to deliver ATSC 2.0 applications by overlaying graphics onto their video content. This combined tool set and complete framework brings together TV and web technologies to give broadcasters the means to deliver a new generation of iTV services and advanced advertising applications. The demonstration will take place at S&T’s IBC booth (Hall 1, Booth B22), September 12– 16, at the Amsterdam RAI Exhibition and Congress Centre.

This joint demonstration takes advantage of the triggers provided in ATSC 2.0 that enable broadcasters to synchronize applications with programming content. The demonstration includes an Alticast enabled set-top box (STB) running the company’s TV Ready User Agent (TVRUA), which provides a robust browser and application life cycle control for managing applications. S&T’s tools insert ATSC 2.0 triggers into recorded and live content, and Alticast has integrated the ability to recognise these triggers and facilitate the launch of web-based HTML5 applications. These applications can be delivered from web servers to the screen providing a broadcast solution for interactive TV.

S&T’s new OnScreen Publisher and the Alticast TVPlay application store can be used by application developers to create, manage, monitor and release applications for broadcaster use. These web-based applications can provide interaction to the viewer, and collect input response so results can be aggregated and reported back to the broadcaster. Reality TV voting, campaign polling and advertising call-to-actions are examples of the types of interactive applications broadcasters could deploy. Tablet and mobile interactions can also be designed as part of the application.

“The new iTV capabilities of ATSC 2.0 are huge for broadcasters who are eager to offer a more interactive TV experience for viewers and advertisers,” said John Carlucci, CTO of Alticast U.S. “Together with our partner S&T, we are showing broadcasters how our joint solution enables them to take advantage of ATSC 2.0 to deliver a range of interactive TV and advertising applications.”

“We are delighted to be working with Alticast to bring this demonstration to IBC. The use of OnScreen Publisher and our trigger insertion toolsets has enabled us to provide a compelling demonstration of the interactivity that ATSC 2.0 makes available to broadcasters,” said Adrian Fowkes, Engineering Director at Strategy & Technology.

About Strategy & Technology
Strategy & Technology is an independent specialist company sharply focused on providing interactive TV technologies that help broadcasters improve their businesses. S&T works with major broadcasters and cable companies worldwide, from the UK to New Zealand, Hong Kong to India and the US. From its founding in 1996, S&T has grown steadily and currently employs more than 30 full-time staff based in London, Boulder, Colorado and in Hong Kong. S&T participates in a wide range of industry groups working to push standards forwards, including DVB, DTG and ATSC. Visit for more information on S&T and its products and services.

About Alticast
Alticast develops advanced end-to-end, multi-screen solutions to enable service providers to quickly and cost-effectively deliver TV Everywhere services, ensuring every consumer a reliable and innovative TV experience. Alticast’s extensive solution offerings consist of STB software, CAS/DRM, Smart UI/UX and Cloud Server, based on non-proprietary software like HTML5, RDK and GEM. Alticast’s unique solutions bring new levels of TV interactivity required by service providers and consumers across the globe to deliver personalized and compelling content securely over broadcast, broadband and mobile platforms. With over 30 million devices deployed worldwide, Alticast is the most deployed solutions provider in the digital television industry. The publicly traded company was founded in 1999 and is headquartered in Seoul, South Korea, but also has major offices in Amsterdam, Netherlands; Wroclaw, Poland; and Broomfield, Colorado. For more information, visit and read Alticast’s blog, TV Ready Forum, at


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