Filmmaker Behind Quirky and Fantastical Campaigns for Pelephone, Orange, Subaru & More
Last Updated: September 8, 2014 8:24 pm GMT
(Tel Aviv, Israel--September 8, 2014) Visual storyteller Eli Sverdlov, renowned for directing Pelephone’s whimsical “Welcome to Another World” campaign (ACW Grey Tel Aviv), has joined Station Film for global representation, it was announced today by Station Film’s Michael Di Girolamo (Partner/Executive Producer) and Stephen Orent (Managing Partner). Sverdlov’s signature big visual commercials are driven by an expertise in postproduction, photography and graphic design. And his technical inventiveness is coupled with a quirky and fantastical style reminiscent of a Wes Anderson or Tim Burton film.
“From the moment I first saw Eli’s reel, I knew I discovered something special,” Di Girolamo said. “Eli has a quirky, instantly recognizable visual style, unique to commercials today. By bringing together a perfect symmetry of cinematography, production design, casting, wardrobe and postproduction, Eli’s work transports you to a magical place of wonder.”
“I’m very approachable,” Sverdlov commented. “It’s much the same feeling I experience working with Michael and Steve and Station Film. I spoke with a few companies, but I felt at home immediately with Station. When I work, I sit down side by side with clients to develop ideas and find solutions. I have been called a ‘magician’ because I always find a way to make spots bigger than what people expect. And I feel like I’ve done my job well when people tell me they got goose bumps watching my commercial.”
“Eli is already generating a lot of interest and excitement from our clients,” Orent commented. “I think our business is primed for a storyteller like him, a fantastic filmmaker with a passion for his work that is contagious. We’re thrilled to have Eli on board so agencies can tap into his imagination and very unique style.”
Sverdlov, who is currently prepping a commercial in Turkey, is a leading commercial director in Europe and his native Israel. His body of work includes projects out of agencies in the U.S., Western Europe and China filmed all over the world for brands such as Subaru, Yoplait, Orange, Pepsi, Peugeot, Barilla, Huggies and many more. Standout spots include Orange’s “Hollywood” (Shalmor Avnon Amichay Y&R), which chronicles the journey of the Hollywood sign letters across gorgeous cross-country vistas as metaphor for Orange delivering Hollywood movies straight to your laptop; and Subaru’s “Sharks” (JWT Israel), a black and white commercial featuring a school of menacing sharks circling around a Subaru in a parking garage. Its graphic shot making and seamless VFX instill tension in the viewer only resolved once the Subaru out sharks the sharks and escapes to the roof.
Sverdlov’s reputation is characterized by a boundless energy he brings to set as you can see in this
. “I’m very energetic,” Sverdlov said. “I never just sit on my chair during a 20-hour shoot. People who know me and work with me embrace that and go with the flow. I’m into it!”
About Station Film:
Since its launch in 2008, bicoastal/international Station Film has quickly established itself as one of the industry’s top creative shops. It is home to an eclectic mix of award-winning directors responsible for some of today’s most talked about TV commercials, web films and branded content. Station Film’s partners are industry heavyweights Stephen Orent, Michael Di Girolamo, Caroline Gibney and Tom Rossano.