(New York, New York--September 11, 2014) NY-based Northern Lights has partnered with Bob Cagliero and Transcendent to oversee and lead their nationwide sales and business development efforts. As part of the arrangement, Cagliero will assume the role of Head of Sales & Business Development, and will manage the NL companies’ sales forces and develop new business relationships for brands Bodega, Northern Lights, Mr. Wonderful and SuperExploder. Cagliero has a proven track record of industry leadership, including executive roles at boutique edit shop 89 Editorial, and VFX/Design house Poetica. Prior, he spent 8 years as a Partner and Senior Producer at Ogilvy. The industry veteran is a former President of the AICE, NY Chapter, Vice-President of AICE International and board member of the AICE, NY and AICE International Board of Directors.
About Northern Lights
is a thriving bi-coastal (NY/LA) editorial and post production boutique featuring filmmakers and visual artists with a passion for telling stories.
From Promax and Emmy-winning TV branding to commercials, film and Internet content, Northern Lights has been a destination for original ideas since 1995.
The company’s award-winning talent is continually creating new ways to interpret footage for all modern delivery platforms. Their unmatched ability to shape ideas into focused content for brands is fed by a creative environment that fosters trying new things and taking risks.
Northern Lights teams up with sister companies Mr. Wonderful for design, http://www.mrwonderful.tv,
for composing and audio post, and Bodega, http://www.bodegastudios.com,
for creative assignments and production. Working together, they’re a powerful one-stop resource that tailors their offerings to each individual client and filmmaker’s needs.