Ross Video Breaks the Automated Production Price Barrier with the Integration of OverDrive and Carbonite at IBC

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Last Updated: September 12, 2014 3:59 pm GMT
(Amsterdam, IBC 2014--September 12, 2014) Today, Ross Video announces the integration of two market leading products, their OverDrive Automated Production Control System and Carbonite Production Switcher Series. This integration makes automated production available to many more price sensitive customers given the dramatically lower cost of a Carbonite system versus larger production switchers.


OverDrive Automated Production Control System

“We’ve had customer requests for some time to integrate OverDrive with Carbonite so that the benefits of automated production can be enjoyed without requiring a large, expensive production switcher,” says Scott Bowditch, Marketing Product Manager, OverDrive. “The combination of OverDrive with Carbonite creates a high-end production automation solution for a mid-market price that is unmatched in the market today.”

With many thousands in the field, Carbonite is the world’s best-selling mid-sized production switcher, while OverDrive is number one in automated production control (APC). Recent developments in both products make their hotly desired integration possible. Carbonite’s new, feature-packed version 10 software release expands the system from 2 MEs to 2.5 MEs – the ideal size for automated production. While OverDrive Caprica, a new version of OverDrive that extends control to Carbonite as well as production switchers from other companies.


OverDrive Caprica with Carbonite

“Carbonite has long offered the “sweet spot” in manually operated live production,” notes Nigel Spratling, Marketing Product Manager, Production Switchers. “Now it extends that claim to automated production. To all those customers that have asked us about integration of these products over the past couple of years – the answer is now yes!”

Ross will be showing OverDrive Caprica with Carbonite at IBC 2014 in hall 9, stand C.10.


About Ross Video
Passionate about live production, Ross Video designs, manufactures and delivers dependable technology and services that power exceptional live video productions seen by billions of viewers around the world every day. Ross Video’s goal is to make it easy for customers to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, legislative assemblies, entertainment shows and rock concerts, and inspiring content for houses of worship.

Relentlessly innovating, Ross Video delivers the world’s widest range of products and services for augmented reality and virtual sets, mobile live-event solutions, real-time motion graphics, robotic camera systems, social-media management, production switchers, routers, infrastructure products, video servers, newsroom systems, terminal equipment and more.
Ross products and services are designed to offer the best system integration and unmatched customer choice by both working together seamlessly and integrating tightly with third-party solutions.

Ross Video has offices around the world, and provides outstanding, free-for-life telephone support staffed by technical experts 24 hours a day, 365 days a year—even for products bought on eBay. Ross employees are authorized to rent helicopters when necessary.

Ross Video: The production technology experts. Find out more at rossvideo.com.

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