SAP and Panasonic Launch Joint Initiative for Video-Based Sports Analytics Solutions


Last Updated: September 12, 2014 7:35 pm GMT
(Amsterdam, IBC 2014--September 12, 2014) SAP SE and Panasonic today announced a joint initiative, the intended goal of which is to co-innovate in the area of video-based sports analytics.

Building on SAP® Match Insights for Football - an analytics prototype SAP successfully developed with the German Football Association (DFB) for the soccer world championship 2014 in Brazil and which the company is now developing to commercialisation - the two companies are now planning to work on the integration of Panasonic’s video and tracking software.

Panasonic delivers positional data from its video analysis and software which is analysed by the SAP tool during a match. The ultra-wide-angle camera system, developed by Panasonic, consists of four units attached to a rig, with real-time stitching to create a panoramic video four times normal size (64:9). This set-up makes it possible to capture the action across the entire field.

The ultra-wide-angle camera is usually suspended from the ceiling or integrated in to the roof construction of a stadium. It is connected to a computer with Panasonic software detects and collects the geographical data of the players and the ball from the video.

The file containing the raw data is planned to be transferred to the SAP HANA® platform, allowing accurate real-time analysis of the movement of each player and the ball.

Video-based sports analytics, in combination with SAP HANA, is a promising alternative to the method that uses sensors attached to a player’s shin wear or the ball to capture data. Official regulation typically prohibits wearing sensors during a live football match, while the non-intrusive use of video equipment in proximity of the pitch is allowed.

A first prototype of this joint initiative will be presented on the Panasonic stand at the IBC 2014, taking place at the RAI Centre in Amsterdam from September 12-16, 2014.

About Panasonic System Communications Company Europe (PSCEU)
PSCEU is the European branch of Panasonic Systems Communications Company, the global B2B division of Panasonic. PSCEU’s goal is to improve the working lives of business professionals and help their organisations’ efficiency and performance. We help organisations capture, compute and communicate all sorts of information: image, voice, and textual data. Products include PBX telephone switches, document printers, professional cameras, projectors, large visual displays, rugged mobile PCs and fire alarms solutions. With around 400 staff, engineering design expertise, global project management capability and a large European partner network, PSCEU offers unrivalled capability in its markets.

PSCEU is made up of four product categories:
  • Communication Solutions, including professional scanners, multifunctional printers, telephony systems and SIP terminal devices.

  • Visual System Solutions, including projectors and professional displays. Panasonic offers the widest range of Visual products, and leads the European projector market with 28 % revenue share. (Futuresource B2B market tracking, Q1/2014)

  • Professional Camera Solutions, including Broadcast & ProAV products, security, fire alarm systems and industrial medical vision (IMV) technology. Panasonic is one of the top two professional camera vendors in Europe.

  • Computer Product Solutions helps mobile workers improve productivity with its range of Toughbook rugged notebooks, Toughpad business tablets and electronic point of sales (EPOS) systems. As European market leaders, Panasonic Toughbook had a 66.4% revenue share of sales of rugged and durable notebooks and Panasonic Toughpad held a 50.4% revenue share of sales of rugged business tablets in 2013 (VDC Research, March 2014).

About Panasonic
Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.70 trillion yen (71.5 billion Euros) for the year ending March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at

About SAP SE
A market leader in enterprise application software, SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile devices – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 261,000 customers in 190 countries to operate profitably, adapt continuously, and grow sustainably. Two years ago SAP entered the sports and entertainment business, transforming the industry with innovative solutions that engage fans, teams and leagues. SAP is successfully collaborating with a number of well-known sports organisations and associations in sailing, golf, Formula 1 racing, cricket, American football, baseball, tennis, basketball and football. Especially in football, SAP has been recently getting attention with the analysis of performance indicators for players and teams.


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