JWT Atlanta Takes SCANA Energy Back to Its Roots


Last Updated: September 16, 2014 6:52 pm GMT
(September 16, 2014) In this new campaign, SCANA Energy goes back to its roots with its iconic blue snap and jazz jingle. The fully integrated campaign, entitled “SCANA Family,” aims to reconnect with loyal customers and entice new customers through its offerings and competitive pricing.

Created by JWT Atlanta, “SCANA Family” launches with its debut spot “Cool Dad” directed by Glenn Martin of Untitled. In the spot, we see a third grader introducing his dad at the class career day. Standing alongside the other impressive parents, including an astronaut, firefighter and architect, the humble businessman is urged by his proud son to boldly display his talent. On cue, the father wows the class by snapping his fingers and igniting the signature SCANA Energy blue flame; a talent exclusive to SCANA Energy customers, who know saving with SCANA Energy is as easy as a snap.


SCANA Energy, Client
Kim Penz, Marketing Manager
Brett Newsom, Director of Regulatory Affairs and Marketing
Rob Thomas, Marketing Strategist

JWT Atlanta, Advertising Agency
Perry Fair, President & Chief Creative Officer
Deb Dewitt, Associate Creative Director
Matt Genne, Associate Creative Director
Mary Margaret Connell, Group Account Director
Robyn Singer, Account Supervisor
Peter Blitzer, Director of Integrated Production
Sheryl Jessing, Producer

Untitled, Production Company
Beast, Editorial
Method Studios, VFX

Advertised brand: SCANA Energy
Advert title(s): SCANA Energy
Translation of headline to English:
Advertising Agency (Name, City, Country): JWT Atlanta, Atlanta, USA
Agency website: http://www.jwt.com/atl
Published/Released (Month, Year): September 2014


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