TPSC Director Gus Black Helms Latest Budweiser 10MM+ Viral Hit


Last Updated: September 25, 2014 7:59 pm GMT
(Los Angeles, California--September 25, 2014) The spot, “Friends are Waiting”, illustrates the importance of not drinking and driving through the touching relationship between a yellow Labrador and his owner. The advert, released on Friday, September 19th, was part of America's 5th annual Global Be(er) Responsible Day, promoting a strong message to drink responsibly, while spreading the word with the hashtag, #FriendsAreWaiting. The video has already amassed more than 10 million views on YouTube, proving the power of social media.

The poignant storytelling and warm directorial tones of “Friends are Waiting” shows TPSC Director, Gus Black’s strengths and range. “Gus has the unique and special ability to create scenarios in which the talent (both human and animal) are completely relaxed and at ease. It's within these constructs where Gus truly makes magic moments happen in front of the lens. He delivers great film time after time and it's a joy to watch him work his craft,” says Executive Producer John Noble.

“The vibe on set was incredible and creative. I feel like we took a great written idea and visually maximized it's potential. We all knew the spot had the potential to be good, but personally I had no idea it would blow up like this, says Director Gus Black. “I'm humbled by the response to the ad and extremely grateful to be part of such a great project.”

TPSC Director Gus Black Helms Latest Budweiser 10MM+ Viral Hit

Production Company: TPSC Entertainment
Director: Gus Black
Executive Producer: John Noble
Producer: Lisa Dabao
Firm: The Big Tree
Firm Producer: Larry Israel
Creative Consultants: Momentum
Post Production House: 90 Degrees West
Editorial Executive Producer: Ellen Legow
Editor: Scott Whiteaker
Editor: Scott Conger

Gus Black is represented by The Traveling Picture Show Company.

About The Traveling Picture Show Company
TPSC is a director-driven commercial production company dedicated to cutting edge commercial, television, film, interactive and digital media production with a time-tested emphasis on putting our clients first.

Founded in 2011 and headquartered in Los Angeles, CA, TPSC has quickly built a reputation for creating visually driven stories for commercials and brand identity, all in a collaborative environment. We’re creative problem solvers who let our directors take the lead with clients, bringing their combined vision and focus to each and every project.

Executive Producer/Partner and industry veteran John Noble leads the commercial production house. Click here to view our commercial directorial roster or click .

TPSC, a WBENC certified company, and its sister company, TPSC Films are underpinned by the long creative collaboration of owners Kate Bacon, Carissa Buffel, Kevin Matusow and Chris Woods. Visit us at 1531 N. Cahuenga Blvd., Los Angeles, CA 90028 or on the web at

TPSC is represented by MoButler Reps in the Midwest, Blush LA on the West Coast, Asprodites Reps in the Southeast/Southwest, and Matchmaker Media on the East Coast.


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