Brand New School Celebrates Everyday with a Coors Light

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Last Updated: October 1, 2014 3:58 am GMT
(October 1, 2014) Integrated creative company Brand New School delivers a high-energy, fun-fueled campaign consisting of three :30s and :15s that celebrate drinking occasions in life that deserve the Rocky Mountain Refreshment of Coors Light. From happy hour with co-workers to backyard barbecues with friends to your favorite bar cheering for your favorite team, Coors Light is the go-to beer.



Brand New School handled all aspects of the creation of “Anthem” and the forthcoming spots, from live action production/direction through post-production. Rotating text is overlaid in each scene to help drive the narrative, and visual effects are seamlessly entwined with live-action to deliver an engaging piece of storytelling.

Credits:

Client: Coors Brewing Company
Title: “Anthem”

Agency: Cavalry
Chief Executive Officer: Marty Stock
Chief Creative Officer: Jim Larmon
VP/Creative Director: Andrew Holton
ACD/Art Director: David McCradden
CD/Copywriter: Antony Pawela
Head of Production: Brian Smego
Executive Producer: Ashley Geisheker
Broadcast Business Manager: Theresa Sabatino
VP, Management Director: Jennifer Gerwen
Account Director: Kent Rademaker
Account Executive: Anna Bradbury
Assistant Account Director: Kelsey DeMarco

Production Company: Brand New School
Managing Partner: Devin Brook
Director: Ahmet Ahmet
DP: Shane Hurlbut
VFX Supervisor: Todd Mesher

Post Production: Brand New School
Creative Director: Ahmet Ahmet
Designers: Andy Bernet, Carlo Flores
Lead Compositor: Todd Mesher
3D Animation: Kim Im, John Cherniak, Billy Malone, Tim Kadowaki, Leo Juarez
2D Animation: Adam Smith, Maighty Tran, Brian Do
Storyboard Artists: Tristyn Pease
Flame Artist: Todd Mesher, Elad Offer, Fernando Souza
Compositor: Adam Smith
Managing Partner: Devin Brook
Executive Producer: Paul Abatemarco
Producer: Alex More

Telecine: Company 3

Artist: Sean Coleman
Mix: Another Country

About Brand New School:

Brand New School is an integrated creative company that believes in the power of design to tell stories and shape experiences. For over a decade we’ve been at the creative vanguard, telling stories, solving problems and shaping experiences for the world’s most influential brands. Our process prizes collaboration, research, experimentation, laughter, failure, and discovery. We’ve been practicing these principles from our studios in New York and Los Angeles since 2000. While we’re proud of our illustrious history, we’re far more interested in writing the next chapter.

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