(Bethesda, Maryland--October 16, 2014) Three of Change Produces the “What to Expect From Your Baby’s First Test” Video Animation.
In 2008, the US Congress passed the Newborn Screening Saves Lives Act to address the acute need for both enhanced support for state newborn screening programs as well as expanded research and education opportunities. The legislation called for the establishment of an online clearinghouse of newborn screening information as a central component to achieving these goals. It is this legislation that provided the foundation for BabysFirstTest.org. Baby’s First Test
is a resource dedicated to educating parents, family members, health professionals, industry representatives, and other members of the public about the newborn screening system.
“Joyful, bright, upbeat and informative!” Broadcast Design & Animation said about the new design.
Client: The newborn screening clearinghouse / http://www.babysfirsttest.org
Ad Agency: Environics Communications
Creative Agency: Three of Change
Creative Director: Jesse Gordon
To view Three of Change videos, visit threeofchange.com or our online portfolio at https://vimeo.com/user3189337
Three of Change, 7720 Wisconsin Avenue, Suites # 225/228, Bethesda, MD 2081