(October 22, 2014) Rapper Lil Jon puts a spin on his hit song “Turn Down for What” in the latest PSA for Rock the Vote. “Turn Out for What,” cut by Whitehouse Post’s Trish Fuller, is a star-studded short film featuring celeb cameos including Whoopi Goldberg, Fred Armisen, Lena Dunham, Natasha Lyonne, and Sophia Bush, who share the belief that we should all “turn out” for something.
Directed by Brody Baker and produced by 1985, the film is a frenetic montage emulating the energy of Lil Jon’s “Turn Down for What” music video spliced with celebs dancing and declaring the reasons they showed up to the polls. Student loans, the legalization of marijuana, the environment, and gay rights are all causes featured as Fuller’s fast-paced, well-timed cuts pulse with an energetic call to action.
Client: Rock the Vote
Title: “Turn Out For What”
Agency: Starworks Group
Creative Director: Brody Baker
Production Company: 1985
Executive Producer: Kaitlyn Parks
Director: Brody Baker
Writers: Doug Manley, Brody Baker
Director of Photography: Ivan Abel
Line Producer: Craig Dibiase
Production Designer: Andrea Huelse
Editor: Trish Fuller
Colorist: Tom Poole
Sound Mixer: T. Terressa Tate
Casting Director: Lisa Duckworth
Special thanks to: Milk Studios, Whitehouse Post, Company 3, Royal T Room, Method, Fatking Films
About Whitehouse Post:
Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio and Cannes.
1985 is an integrative company focused on creative engagement – from an online publication which identifies and showcases emerging artists from around the world, to a creative studio which cultivates relationships and ideas between emerging artists and brands to deliver influential content. http://www.1985artists.com