Harpoon Pictures' Josef Brings Education to Life for Baylor College of Medicine


Last Updated: November 17, 2014 10:13 pm GMT
(New York, New York--November 17, 2014) What does it take to give life to the possible? Baylor College of Medicine knows the answer to this question all too well. When the prestigious Texan college wanted to showcase all they have to offer, they chose Harpoon Pictures Director, Anton Jøsef to highlight the academics, research and atmosphere with their new spot, “That’s What It Takes.”

Baylor College of Medicine is a health sciences university that creates knowledge and applies science and discoveries to further education, healthcare and community service locally and globally. With the latest 30-second spot for Baylor, Jøsef brings the university and brand to life by panning from students in classrooms and mixing chemicals in laboratories to the exciting, active life on campus. Through the duration of the spot, various voiceovers answer what it means to “give life to possible.” With powerful responses such as: debunk something old, model, plan, breathe…and keep going, regroup, use technology, use your hands and use everything you’ve got, Baylor College of Medicine appeals to those looking to make a difference in the world through the likes of medicine, discoveries and research.

Baylor College of Medicine allows students to learn and practice using the latest technologies and Jøsef keeps that theme running through the spot showing the unique edge the college has when dealing with real life problems and solutions. By uniting the realistic day-to-day life of a student and intense, yet rewarding moment of making a discovery, Jøsef and Baylor show you the true meaning of “Giving Life to Possible.”

View/Download Baylor College of Medicine “That’s What It Takes” here: http://wdrv.it/1Eu6vwk



Matt Burgess - Creative Director

Kris Growcott - Associate Creative Director

Mike Haeg - Interactive Creative Director

Andy Ross - Associate Account Director

Anna Zuehlke - Account Executive

Darren Larkins - Senior Broadcast Producer

Christopher Grimes - Senior Integrated Art Producer

David Jacobson - Group Head Project Manager


Anton Josef - Director

Chester Mayer - Executive Producer

Douglas Conte - Line Producer

Bob Karwoski - First Asst. Director

Ditch Edit:

Brody Howard - Editor

Leah Rogers - Producer

About Harpoon Pictures: Founded in 2001, Harpoon Pictures produces unique and effective broadcast commercials and longer form content that respond to an ever-changing media landscape. The company represents a diverse client list and a roster with a wide array of directorial talent with range of styles and genres that never ceases to produce original and compelling work. These encompass visual storytelling, dialogue, real people, docu-style, comedy, fashion, beauty, animation and visual effects. Their accomplishments in advertising distinguish Harpoon as a versatile and trusted company. Harpoon Pictures has produced all over the world and has extensive production relationships in most countries with an expansive reach into the multi-cultural markets. harpoonpictures.com


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