(Seattle, Washington--December 8, 2014) Seattle-based animation studio The Academy
’s duo Alasdair + Jock
visualize Santa’s wish list in the smile-inducing new :30, “Wrapping Paper,” for Coca-Cola out of Wunderman, NY. Produced by London-based Trunk Animation, the spot flips the wish list concept around, showing what Santa wants from the world: for all of us to make somebody happy.
to see the cheerful :30 on Vimeo.
Says Jock Mooney of the spot, “The deceptively simple look of the short was achieved by a lot of hard work to ensure the transitions, reveals and flow looked effortless.” Alasdair Brotherson adds, “It was great to do a nice festive character animation piece again, they’re always so much fun!”
“Wrapping Paper” focuses on sharing holiday wishes. By sharing your holiday traditions, what you are thankful for or who makes you happy, Coke will reward participants with points that can be redeemed for items.
ABOUT THE ACADEMY
The Academy is a collective of the most gifted and versed animated filmmakers in the U.S. and Europe. Our method is collaborative, pairing ambitious creatives with smart producers to fashion stunning broadcast commercials, music videos, and original content. With studios in Seattle and Los Angeles and partnerships across Europe, we are able to accommodate productions of any size. Our craft is our passion and we pride ourselves on delivering creative mastery and exceptional service.
Title: “Wrapping Paper,” :30
Agency: Wunderman, NY
Production Company: Trunk Animation, London
Directors: Alasdair + Jock
Producer: Richard Barnett
Animation: Stuart Doig, Layla Atkinson
Sound Design & Mix Company: Fonic
Sound Designer & Mixer: Marty O’Brien