TPSC New Work - Chris Woods Kubota Campaign

News

Woods joins forces with Paulsen and Massive Post Productions to create spots featuring real people using Kubota products

Last Updated: December 10, 2014 7:50 pm GMT
(DES MOINES, Iowa--December 10, 2014) The Traveling Picture Show Company Director/DP Chris Woods and Massive Post Productions, collaborate with Paulsen for Kubota Tractor Corporation’s new campaign, "We are Kubota”.



Click here to view and download spots.

The campaign, “We are Kubota” aired nationally and became a rally for the brand and the people who use the products. Each frame encapsulates the sincerity and realness of the actors, family and relationships. “What I really liked about this campaign was that it was about the people who use the Kubota product,” says Director/DP Chris Woods. “We shot in rural Iowa and the farmland surrounding the city. Our cast was primarily comprised of real people and there's something about working with real people that makes the whole experience more authentic,” Woods continues.

The spot and a 2 minute-plus brand video capture the authenticity and beauty of the farmland throughout, ending with the products used to maintain it. “The location selection was also an important part of this campaign in that we wanted the viewer to really feel the texture as well as the distinction of the different set-ups within the scenes. The creative team at Paulsen lives and breathes the agriculture business so it was nice to work with an agri-business group that understood the importance of the visual aspect of the story,” says Woods. The beauty of the spot is conveyed through smooth camera movements, well-utilized slow motion, and a warm saturated effect that compliments the mood of the campaign.

John Brooks, Massive Post Productions, shares, "I've worked with Chris before and knew that he would plus the job, bringing his talented visual style and key team to the project." Woods is no stranger to shooting Agri campaigns, having worked with past Clients including Monsanto. “I was born in the Midwest and spent the first few years of my life growing up on a farm. Needless to say, 4 days shooting in Iowa was sort of a homecoming for me,” Woods ends.

Credits

AGENCY: Paulsen, Sioux Falls, SD

VP, CREATIVE DIRECTOR: Mark Smither

VP, CREATIVE SERVICES: Mike Dowling

DIRECTOR CLIENT SERVICES: Marcus Squier

PRODUCTION COMPANY: Massive Post Productions, Culver City, CA

EXECUTIVE PRODUCER Massive: John Brooks

EXECUTIVE PRODUCER TPSC: John Noble

DIRECTOR/DOP: Chris Woods

B CAMERA: Justin Shipley

POST PRODUCTION: Massive Post

EDITORS: Steve Swersky / Michael Alberts

Chris Woods is represented by The Traveling Picture Show Company.

About the Traveling Picture Show Company

TPSC is a director-driven commercial production company dedicated to cutting edge commercial, television, film, interactive and digital media production with a time-tested emphasis on putting our clients first.

Founded in 2011 and headquartered in Los Angeles, CA, TPSC has quickly built a reputation for creating visually driven stories for commercials and brand identity, all in a collaborative environment. We’re creative problem solvers who let our directors take the lead with clients, bringing their combined vision and focus to each and every project.

Executive Producer/Partner and industry veteran John Noble leads the commercial production house. Click here to view our commercial directorial roster or click here to view our branded content digital director roster.

TPSC, a WBENC certified company, and its sister company, TPSC Films, are underpinned by the long creative collaboration of owners Kate Bacon, Carissa Buffel, Kevin Matusow and Chris Woods. Visit us at 1531 N. Cahuenga Blvd., Los Angeles, CA 90028 or on the web at www.travelingpictureshow.tv

TPSC is represented by MoButler Reps in the Midwest, It’s Karen! on the West Coast, Asprodites Reps in the Southeast/Southwest, and Matchmaker Media on the East Coast.

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