Go Robot! Joins Forces with Beast

News


Last Updated: January 15, 2015 12:10 am GMT
(Hollywood, California--January 15, 2015) Beast, a national creative editorial company, has acquired Go Robot!, an award-winning New York-based editorial boutique. Like Beast, Go Robot! is known for its impressive portfolio of commercial work, and has been a fixture in the industry for over 15 years, racking up the full spectrum of accolades from AICE, AICP, Clio, Andy and Cannes Lions, among others. As part of the acquisition, Go Robot! staff joins the team at Beast, a Deluxe Entertainment Services company – including co-founders Adam Liebowitz and Alisa Sheinberg, who now serve as Beast Senior Editor and Managing Director respectively.

“We’ve had a tremendous run, but when presented with an amazing opportunity to scale up our services and build a new super team of talent, we couldn’t resist. Beast has an extraordinary roster and our work nicely complements theirs. Also, Beast’s nationwide network of boutiques will help us extend the markets that we’re able to service, so our collective clients can enjoy stronger offerings from all sides,” said Adam Liebowitz, Go Robot! Co-founder and Beast Senior Editor.

“We already have such a rich talent pool in New York, and adding Go Robot!’s editors and finishing artists into the mix not only amps up Beast’s capabilities, but will help make us more creatively resonant in the community,” added Igor Kovalik, editor and co-founder, Beast.

Given the inherent creative synergy between the two companies, the merger was a natural progression, and rounds out Beast’s post production workflow with the addition of new motion graphics and finishing capabilities. Go Robot! joins Beast’s network of offices – which span Santa Monica, Austin, Detroit, Chicago, Atlanta and San Francisco as well as New York – and will continue to operate out of its current facility on 22nd Street, just a few blocks from Beast’s NY office. Recent Go Robot! work includes spots for Starbucks, Nascar, Synchrony Financial and AT&T, to name a few.

About Beast TV
Beast TV is a top editorial facility for Commercials, Music Videos and Web Virals. Beast serves a global clientèle and maintains an unparalleled roster of award-winning editors, as well as up-and-coming talent. Since its launch in 2006, Beast TV has built an impressive and varied body of work Harpo Films, Nike, AT&T, Reebok, Southwest Airlines, GM, Toyota, BMW, Mercedes, USAF, Linkin Park and Black Eyed Peas.
Beast TV has offices in Santa Monica, New York, Austin, Detroit, Chicago, Atlanta and San Francisco. www.beast.tv

About Deluxe Entertainment Services Group Inc.
Beast TV is part of Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., is the leading provider of a broad range of entertainment industry services and technologies to the worldwide entertainment industry including the Hollywood studios, broadcast/cable/ satellite providers, digital distribution, gaming as well as content owners and creators. Services for content creation in features, television and commercials are offered in production, post production, digital distribution, marketing services and asset management.

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