NEWS: Sugar Film Production Expands to Santa Monica


Last Updated: January 22, 2015 12:58 pm GMT
(Santa Monica, California--January 22, 2015) Dallas/Santa Monica-based Sugar Film Production Owner/EP Tony Miglini and producer Michelle Isbell announce the busy production company’s expansion to Santa Monica. Sugar recently opened offices on Fourth Street, where the production company has already facilitated productions such as director Chris Smith’s new :30, “Giant Screen” for Time Warner Cable, out of PureGrowth, New York. Sugar’s expansion also includes the addition of highly regarded West Coast rep Michel Black Waxman of MBW Represents. Mid West rep Joanna Miller of KK Reps has also been signed recently.

Owner/EP Tony Miglini, Producer Michelle Isbell, Director Chris Smith

As part of its California expansion, Sugar Film Production brings on West Coast consultant and former EP of Anonymous Content and Propaganda Andy Traines to handle West Coast development and marketing. Santa Monica -- the homebase of the production company’s award-winning director Chris Smith – is now headquarters for the company’s high volume of national jobs and clients.

“We are excited to take Sugar to this next level,” says Miglini. “Our growing slate of jobs for national and International brands and agencies make opening a West Coast office a natural progression.” National clients Sugar has worked with recently include Time Warner Cable, Shell, Bridgestone, Ram, Ford, Tire Rack and Nestle, among others.

“I’ve lived in Santa Monica the last few years now, and considering how much we shoot in California it’s become more than a convenience, but a necessity to expand out here,” says Smith. “Sugar has grown into an A-list company and we’re in good company here in the Santa Monica production community.” Sugar maintains its successful Dallas office, which frequently works with agencies such as The Richards Group on a wide diverse range of commercial projects.

Sugar and their growing directorial roster have established themselves as a go-to, versatile production resource for both comedy and meticulously composed visual storytelling spots. Buzzed-about Super Bowl spots and large-scale campaigns are delivered in a friendly, ego-free environment – a work ethos that explains, in part, why Sugar’s list of repeat clients is so extensive.

About Sugar Film Production

Dallas/Santa Monica-based Sugar Film Production achieves excellence on each project they tackle, all within a vibrant, attitude-free company culture. Since 2001, Sugar has produced award-winning work for myriad national clients, fostering loyal agency relationships across the globe. Award-winning director Chris Smith leads the creative team, crafting inspired visual storytelling as well as comedy on every platform for nearly every major brand.

With their recent Santa Monica expansion, the company, led by Owner/EP Tony Miglini and producer Michelle Isbell, continues to serve their long-term clients while collaborating with an expanding list of national agencies.


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