(Chicago, Illinois--January 30, 2015) A package of four Sleepy's commercials have been
brought to life by director Sam Crawford of The Traveling Picture Show Company
based in Los Angeles. The is airing nationally in key markets.
Click here to
view the spots.
Crawford, known for drawing subtle and convincing
performances holds true to his talents, bringing note worthy and relevant fun
to a category sorely in need of it. "It's Sam's gift," says Executive
Producer John Noble. "His ability to combine a laugh out loud moment
with relatable people and situations is rare."
"I love seeing any company take a disruptive stance in
their category. That had real appeal for me right away; to be different
but relevant, that's the trick. In that regard, the Sleepy's team and I were on
the same page from the get go, and I think the work shows the clarity of that
teamwork,” says Director Sam Crawford.
Creative Director and Copywriter John Mahoney of Spike
Communications comments, “From first phone call to final edit, Sam kept making
the spots better. He’s relentless, talented, committed, and a lot of fun to
be around." Spike Communications is based in Richmond, VA.
Crawford continues, "The spots are fun to watch, seem
to resonate with people, and contain a strong competitive message. After all,
mattresses are important. We spend half our life on mattresses and at least
part of that is spent watching TV commercials. At least that’s what I do. “
The spots were shot in Chicago and Virginia. “The Traveling
Picture Show Company and Sam were a breeze to work with. Production went just
as smoothly in our own backyard as it did in Chicago,” says agency producer
“Talented, collaborative, and wicked smart. But enough
about me, let’s talk about Sam Crawford and Traveling Picture Show,” laughs Spike
Creative Director and Art Director Hal Tench.
Advertising Agency: Spike Communications
Creative Director/Art Director: Hal Tench
Creative Director/Copywriter: John Mahoney
Production Company: The Traveling Picture Show Company, Los
Director: Sam Crawford
Executive Producer: John Noble
Sam Crawford is represented by The Traveling Picture Show
About the Traveling Picture Show Company
TPSC is a director-driven commercial production
company dedicated to cutting edge commercial, television, film, interactive and
digital media production with a time-tested emphasis on putting our clients
Founded in 2011 and headquartered in Los Angeles, CA,
TPSC has quickly built a reputation for creating visually driven stories for
commercials and brand identity, all in a collaborative environment. We’re
creative problem solvers who let our directors take the lead with clients,
bringing their combined vision and focus to each and every project.
Executive Producer/Partner and industry veteran John Noble leads the
commercial production house. http://www.travelingpictureshow.tv/
TPSC, a WBENC certified company, and its sister company,
TPSC Films are underpinned by the long creative collaboration of owners Kate
Bacon, Carissa Buffel, Kevin Matusow and Chris Woods. Visit us at 1531 N.
Cahuenga Blvd., Los Angeles, CA 90028 or on the web at www.travelingpictureshow.tv
TPSC is represented by MoButler Reps in the Midwest, Blush
LA on the West Coast, Asprodites Reps in the Southeast/Southwest, and
Matchmaker Media and Sarah Lange on the East Coast.