Why Understanding the Value of Dynamic Ad Insertion is so Important to Content Owners and Broadcasters


Last Updated: February 17, 2015 7:12 am GMT
(Gloucestershire, UK--February 17, 2015) IABM will mark its biggest ever presence at this year’s BVE 2015 by holding a series of must-attend business seminars. The sessions will be led by a number of high profile speakers including representatives from one of the nation’s favourite soap operas and a top-flight premier league football team.

Chaired by Director of Business Development and Technology at IABM, John Ive, the four seminars will be held back to back on the opening day of the event, Tuesday 24 February, in the Broadcast Tech and Workflow Theatre between 10.40am and 3.50pm.

Straight from the cobbles of Coronation Street, David Williams, the serial drama’s manager of production, will lead a fascinating seminar on ‘Lessons learnt from 60 years of workflows’. Attendees will also be given an exclusive insight into the media transformational journey at Arsenal Football Club by John Dollin, Systems Manager, Media, Arsenal Media Group who will discuss his experience of growing the club's media output and the proliferation in the use of third-party services.

Continuing the workflow theme there will also be a panel discussion, where the audience will be given the opportunity to discuss ‘Troubleshooting workflow challenges’. Specific areas to be explored include dealing with the growing volume of content affected by the challenge of UHD files sizes, transportation and distribution across multiple devices.

IABM will be back in the Broadcast Tech and Workflow Theatre the following morning, Wednesday 25 February, to host one of the highlights in BVE’s seminar calendar - the Industry Update Breakfast. The thought-provoking session will be led by IABM CEO, Peter White providing up to date market intelligence and a panel debate led by senior industry leaders from the region. A light breakfast will be provided for attendees during the session which takes place between 8am – 9.30am.

For the first time, IABM is also hosting a Members Pavilion, where first-time exhibitors from the membership have taken up space in each of the six pods as part of a special fully-inclusive package for the show. This is in addition to the Member Lounge, another new feature this year, designed to provide members with a quiet area to meet and work on the exhibition floor.

Peter White, CEO, IABM said: “BVE is an important event for all production and broadcast professionals and it provides us with a great platform to share our latest industry intelligence and facilitate some topical and relevant discussions through our programme of seminars.

“We look forward to seeing many of our members at the event and welcoming those professionals interested in joining our rapidly growing trade association. Any eligible non-members can apply for a free guest pass on our website, which will give them an exclusive taste of IABM membership and one-off access to all of the IABM activity at the show.”

After the closing of the event on Wednesday 25 February, IABM is also sponsoring the BVE Exhibitor Party. The official BVE Exhibitor Drinks Reception will take place between 6-8pm at the Bar & Grill restaurant located on the boulevard of ExCeL, near entrance N7.

For further information on the full IABM agenda at BVE2015, or to apply for a free guest pass please see here http://www.theiabm.org/events/industry-events_detail.bve.html.

About IABM:

IABM is the authoritative voice of the broadcast and media technology supply industry worldwide. Its wide range of services to members encompasses market research and intelligence, training, expert representation at standards bodies and broadcasting unions, executive networking opportunities, and preferential purchasing. A presence at every major broadcast tradeshow, IABM also provides a valuable channel for communication among broadcast manufacturers, government, and regulatory bodies. Additional IABM activities include awards programs for innovation and scholarships designed to stimulate the development of the broadcast and electronic media industries on an international basis. For more information, please visitwww.theiabm.org.


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