OSCARS WORK: GO Director Christopher Guest Takes a Candid Look at


Last Updated: February 21, 2015 5:05 am GMT
(Los Angeles, California--February 21, 2015) GO director Christopher Guest unearths the fanatical quirks that come along with parenting a pet in the humorous new :30 “The New Parents” for PetSmart out of GSD&M, Austin, TX. The spot, which will debut during the 87th Academy Awards broadcast, finds a timid set of first-time pet parents cautiously doting on their duo of adopted puppies when an uninvited and brazen mother-in-law casts protective parenting to the side with a dose of “fun mother” time. The “Partners in Pethood” campaign also includes an anthem spot featuring Anna Faris hosting a dog birthday party complete with canine party hats, a bone-shaped cake, costumed puppy photo albums and overwrought pet-rearing discussions. The campaign also includes four additional spots that all take a hilarious look into the multifarious and all-consuming approaches to raising a pet. Each spot includes :15 and :30 versions as well as extended online versions.


to view “The New Parents” and HERE to view the remainder of the campaign.


Client: PetSmart

EVP Customer Experience: Phil Bowman

VP Marketing Communications: Shane McCall

Sr. Creative, Content Developer: Valerie Lederer

Assoc. Creative Manager, TV & Video: Tara Niederhaus

Title: “New Parents”

Agency: GSD&M

Group Creative Director/Art Director: Scott Brewer

Group Creative Director/Writer: Ryan Carroll

Assoc. Creative Director/Art Director: Ross Aboud

Assoc. Creative Director/Writer: Kevin Dunleavy

Account Director: Scott Moore

Account Supervisor: Brittany Hammer

Account Manager: Lauren Bradshaw

SVP, Director of Production: Jack Epsteen

Agency Producer: Monique Veillette

Associate Agency Producer: Adrian Weist

Production Company: GO

Director: Christopher Guest

Managing Director: Gary Rose

Executive Producer: Adam Bloom

Executive Producer: Catherine Finkenstaedt

Producer: Mark Hyatt

DP: Kristian Kachikis

Editorial: Mackenzie Cutler

Editor: Gavin Cutler

About GO

Los Angeles production company GO is a go-to production partner for major global brands and advertising agencies. Top roster talent from the TV, film and comedy industries enable GO to produce award-winning work with remarkably high entertainment value.


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