Where Are They Now – The View From 35 Years In The Future

News

New Ad Campaign For AICP Awards Highlights Inclusion At MoMA

Last Updated: February 24, 2015 12:19 am GMT
(New York, New York--February 24, 2015) The AICP today launched a series of short films to promote the Call for Entries to the 2015 AICP Awards – the AICP Show and AICP Next Awards. The campaign, under the banner “Craft Your Legacy,” is viewable at www.craft-your-legacy.com, and promotes the fact the all winning work in the AICP Awards is permanently archived by the Department of Film at The Museum of Modern Art. The Call for Entries for the AICP Show and AICP Next Awards is now open at: http://www.awardcore.com/aicp/login.php.

AICP partnered with director Brian Billow of O Positive to task several of today’s most innovative and well-respected creative directors to imagine what their life might be like 35 years from now, and how having their work archived in MoMA's prestigious film archive might factor into their life's legacy. Each piece – which was imagined and scripted by the subject – features a documentary style interview of a “senior avatar.”

Showcased are: Rob Reilly of McCann ; Gerry Graf of Barton F. Graf 9000; Tor Myhren of Grey; Tiffany Rolfe of co:collective; and Ted Royer of Droga5. In each scenario – set in 2050 – all note that whatever their "current" lot in life, their legacies are intact because their work is safely preserved in the MoMA archive as result of having won an AICP Award. All end with the tagline: “Craft Your Legacy. We’ll Protect It.”

Reilly and Graf (who was last year’s Next Awards Judging Chair), working with AICP President and CEO Matt Miller, conceived the concept for the campaign.

"Every year we try to articulate in different ways how this continuing archival project is much more than just an individual award,” noted Miller. “This campaign reminds all sectors of the industry that now is the time to submit their work for consideration - and now is the time to shape how they are remembered."

The deadline to enter the AICP Awards is February 27, 2015. The AICP Show and AICP Next Awards both premiere during AICP Week, which takes place June 2-4.



Campaign Credits

Writing Credits

Gerry Graf, Barton F. Graf 9000
Tor Myhren, Grey
Rob Reilly, McCann
Tiffany Rolfe, co:collective
Ted Royer, Droga5



Creative Concept

Rob Reilly, McCann
Gerry Graf, Barton F. Graf 9000

Eric Monnet, McCann



Production

O Positive

Brian Billow, Director

Vince Vennitti, Director of Photography
O Positive Executive Producer: Ralph Laucella
Executive Producer: Marc Grill

Production Supervisor: Christina Woolston



Casting
Grande/Morris Casting
Casting Director: Faye Grande

Editorial




Editor on “Tor Myhren”: Charlie Cusumano



No.6NY
Editor on “Gerry Graf”: Jason Macdonald
Editor on “Rob Reilly”: Justin Quagliata
Editor on “Tiffany Rolfe”: Nick Schneider
Editor on “Ted Royer”: Dan Aronin
Senior Cutting Assistant: Ryan Bukowski

Stephen Picano, Colorist
Executive Producers: Corina Dennison, Crissy DeSimone
Producer: Malia Rose, Kendra Desai



Graphics
The STUDIO
Chief Creative Officer: Mary Nittolo

Executive Producer: Gary Giambalvo



Audio
COLOR Audio Post
Partner/Mixer: Kevin Halpin.
Mixer: JD Heilbronner
Partner/Executive Producer: Jeff Rosner



Equipment Rental
Hello World Communications
Feature Systems



Actors
Gerry Graf: Gene Ruffini
Tor Myhren: Jim Murtaugh
Rob Reilly: George Riddle
Nurse: Stevie Steel
Tiffany Rolfe: Marie Wallace
Ted Royer: Frank Ridley



Website
Istros Media Corp.



All films were shot on location at Droga5



ABOUT AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.



ABOUT AICP
Founded in 1972, AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry by: disseminating information; representing the production industry within the advertising community in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.

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