(March 4, 2015) Entertainment brand consultancy and marketing innovations agency Troika www.troika.tv announced today the hire of Kevin Aratari. Kevin will oversee all sales and marketing functions and work closely with founder and CEO Dan Pappalardo on strategic business development and thought leadership initiatives. Kevin will be instrumental in activating Troika’s strategic goal of aligning the agency with the changing entertainment media landscape and fulfilling the agency’s promise of Entertain Change
“Kevin’s extensive knowledge of the entertainment industry and his passion for the unparalleled opportunities that lie ahead make him a great fit for Troika. In an era where entertainment, media, and technology are converging and bringing seismic shifts in the landscape, there are unlimited new opportunities for savvy media and consumer brands. With Kevin’s background in branding, advertising, marketing, business development and teaching, we feel he’s uniquely qualified to head up Business Development and Marketing Communications at Troika”, stated founder and CEO Dan Pappalardo.
Kevin will also work with John McGinnis, who was recently promoted to Executive Director of Client Services,
to help manage all cross functions between Producers, Accounts and Business Development providing a seamless and optimal client experience.
Prior to joining Troika, Kevin was a thirteen- year veteran of entertainment creative agency mOcean, where he joined as Managing Director and was later promoted to Executive Vice President and then Chief Marketing Officer. There, Kevin founded the Broadcast Department that produced 360 campaigns, rebrands, series launches and brand partnerships for the agency’s television clients, including; FX Networks, Discovery Networks, Scripps Networks, A+
E Television Networks, Sony Pictures Television International, Turner Networks, AMC Networks, Disney/ABC Networks, CBS and Showtime. Kevin is a guest lecturer on entertainment marketing at UCLA’s Anderson School of Management and regularly speaks around the world on issues that face the industry.
“We are witnessing one of the greatest changes in the history of the entertainment industry,” stated Aratari.” Traditional advertising, entertainment marketing and content are intersecting with changes in technology and a new generation of consumers. There is no better agency out there to help entertainment and CPG brands navigate these changes and take advantage of the new opportunities they are creating than Troika.”
Prior to his work at mOcean, Kevin was a Supervising Producer at global entertainment branding agency Pittard Sullivan. There, he helped create and launch brand strategies for Sky Movies (UK), HBO, J-Sport (Japan), Emirates Media Inc (UAE), Sony Entertainment Television (Southeast Asia and Latin America), Pro 7 (Germany), and many others clients around the world.
Troika is an entertainment brand consultancy and marketing innovations agency specializing in building audiences and brand experiences for entertainment and sports media companies. The agency’s team of strategists, anthropologists, creative directors, marketers, writers, designers and animators is known for building foundational brand and marketing strategies, and seamlessly activating them through world-class creative executions. Troika’s client roster includes; Amazon, AMC, CBS Thursday Night Football, Cirque du Soleil, CNN (Go There), CW, ESPN, HBO Sports, Hulu, Jacksonville Jaguars, NFL Network, UFC, Univision, and multiple NBA and NFL teams. For more information, visit troika.tv