NEWS: Pronology's MAM Platform Features Advanced Metadata Functionality

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Last Updated: April 1, 2015 10:17 am GMT
(April 1, 2015) Pronology, a developer of cutting-edge media-centric workflow solutions, highlights its ability to support rich metadata within its complete digital media asset management (MAM) system at NAB 2015 (Booth SL12517). Pronology's MAM software places a large emphasis on organizational metadata for clear categorization of assets throughout the entire production cycle.

"The tools within the Pronology platform, including its ability to contribute metadata to assets at any point in the production process, enable a production to be as efficient and organized as possible," says Mike Shore, co-founder of Pronology. "These tools are easy to use, allowing for the opportunity to catalog assets even before they have been captured. This ensures that everything gets categorized before it enters the production workflow. This is especially important when dealing with large amounts of incoming footage, as is the case with reality shows, season-long television productions or special events."

The Pronology system is a comprehensive, all-inclusive, collaborative digital asset management solution that delivers acquisition, management, distribution and archive capabilities for live-to-air and video productions. By managing all processes from ingest to archive within a user-friendly interface, Pronology offers a truly end-to-end solution. The software's advanced metadata features provide users with the tools to categorize assets in a way that fits specific production requirements. Its web-browser interface gives producers, executives and any authorized personnel the ability to securely view content from anywhere in the world.

Asset organization begins with Pronology's customizable folder tree. This basic structure can be established even before a production begins, and then added to or modified on the fly. The folder tree supports folders and subfolders for clear and simple organization. This serves as a universal guide as to where specific assets have been recorded and imported. As the folder tree is consistent throughout the user experience, it serves as a communication tool that all members of a production can understand at a glance.

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