(April 14, 2015) Sony’s exhibition at NAB 2015 features demonstrations of High Dynamic Range technologies and workflows, which open up new possibilities for creative expression and viewing experiences. Sony will showcase comparisons between High Dynamic Range and Standard Dynamic Range, including color grading and home TV viewing.
“Sony employs high dynamic range on a number of its products and the brightness demonstrated is second to none,” said Peter Crithary, marketing manager, Sony’s Professional Solutions Americas group. “The pictures speak for themselves, highlighting High Dynamic Range’s ability to create superior color and imagery. HDR is becoming a more visible technology, recreating stunning images in true colors, previously only captured by the human eye.”
Sony’s High Dynamic Range mastering process consists of a combination of high brightness, high contrast, wide color gamut, and high resolution.
Sony’s F65 and F55 CineAlta™ cameras deliver a color gamut wider than that of print film, and a wide dynamic range (14 stops) that faithfully captures light and dark areas with minimal white clip and black crush. Now, for the first time, there is also a monitor available that can fully display the outstanding capabilities of these cameras – Sony’s new BVM-X300 4K OLED master monitor which launched in February. It uses a unique wide color gamut OLED panel and an original color management system to deliver truly high brightness, high contrast, and a wide color gamut, all at 4K (4096 × 2160) resolution.
High Dynamic Range imaging opens the way to highlights that go beyond the limits of broadcast standards, while significantly expanding the color gamut. Bright areas that are typically saturated in conventional Standard Dynamic Range now retain their true colors in High Dynamic Range, giving video producers access to a broader creative range and new levels of realism and expressiveness. High Dynamic Range reproduction can also be applied to existing F65 and F55 raw image assets.
At NAB, Sony will present High Dynamic Range mastering with FilmLight, whose high-performance Baselight color grading system provides the ideal environment for High Dynamic Range grading and is shown alongside the BVM-X300 master monitor.
Bringing high-dynamic-range content into the home is another important goal. Sony is planning to launch a consumer TV with high dynamic range capabilities later in 2015.
About Sony Electronics
Sony Electronics’ Professional Solutions Americas group develops and manufactures video and audio technologies for a range of professional production applications –. These include broadcast television and motion picture production, live event production, event videography, ENG/EFP, digital cinematography, digital cinema, videoconferencing, medical, visual imaging, digital signage, remote system diagnostics and monitoring, and IP surveillance and security. Sony professional technologies are used in a range of market segments including houses of worship, government, healthcare, and education.