(Los Angeles, California--April 15, 2015) GO director Richie Keen goes against the grain to create the optimal fantasy future life with “New Girl” star Max Greenfield in the new :90 “MASH” for online real estate site Trulia out of Olson.
to view the spot on YouTube.
Starring Greenfield and Leslie Grossman, the spot finds the duo having an afternoon coffee paired with newspaper crossword puzzles, when Grossman pulls Greenfield into a throwback game of MASH (standing for Mansion, Apartment, Shack, House). The pen-and-paper fortune-telling game doesn’t quite steer in the direction that the enthusiastic Greenfield has imagined and he confidently refutes all of the outcomes of the game. Instead, he imagines his future self living in a teepee, married to a perpetually bikini-clad swimsuit model, owning a rescued Yorkshire Terrier and riding to his new gig at the United Nations in a Jaguar. The campaign includes three additional vignettes with the duo playing spirited games of “Turn The Heat Up,” “Would You Rather” and “Never Have I Ever.”
VP Consumer Marketing: Micky Onvural
Senior Manager Consumer Marketing: Jennifer Dasho
Titles: “Turn the Heat Up,” “MASH,” “Would You Rather,” “Never Have I Ever”
Chief Creative Officer: Dennis Ryan
VP Creative Director: Charlie Wilkowski
Account Supervisor: Erin Mackey
Writer: Hillary Churchill
Broadcast Producer: Darren Larkins
Production Company: GO
Director: Richie Keen
Managing Director: Gary Rose
Executive Producer: Adam Bloom
Executive Producer: Catherine Finkenstaedt
Line Producer: Aesli Grandi
Production Supervisor: Claudia Huezo
DP: Matt Clark
Editor: James Stanger
Editorial Producer: Kelly Nelson
Los Angeles production company GO is a go-to production partner for major global brands and advertising agencies. Top roster talent from the TV, film and comedy industries enable GO to produce award-winning work with remarkably high entertainment value.