NEW WORK: GO Director Richie Keen and New Girl's Max Greenfield Mash Up the Perfect Future for Trulia


Last Updated: April 15, 2015 7:59 pm GMT
(Los Angeles, California--April 15, 2015) GO director Richie Keen goes against the grain to create the optimal fantasy future life with “New Girl” star Max Greenfield in the new :90 “MASH” for online real estate site Trulia out of Olson.


to view the spot on YouTube.

Starring Greenfield and Leslie Grossman, the spot finds the duo having an afternoon coffee paired with newspaper crossword puzzles, when Grossman pulls Greenfield into a throwback game of MASH (standing for Mansion, Apartment, Shack, House). The pen-and-paper fortune-telling game doesn’t quite steer in the direction that the enthusiastic Greenfield has imagined and he confidently refutes all of the outcomes of the game. Instead, he imagines his future self living in a teepee, married to a perpetually bikini-clad swimsuit model, owning a rescued Yorkshire Terrier and riding to his new gig at the United Nations in a Jaguar. The campaign includes three additional vignettes with the duo playing spirited games of “Turn The Heat Up,” “Would You Rather” and “Never Have I Ever.”


Client: Trulia

VP Consumer Marketing: Micky Onvural

Senior Manager Consumer Marketing: Jennifer Dasho

Titles: “Turn the Heat Up,” “MASH,” “Would You Rather,” “Never Have I Ever”

Agency: Olson

Chief Creative Officer: Dennis Ryan

VP Creative Director: Charlie Wilkowski

Account Supervisor: Erin Mackey

Writer: Hillary Churchill

Broadcast Producer: Darren Larkins

Production Company: GO

Director: Richie Keen

Managing Director: Gary Rose

Executive Producer: Adam Bloom

Executive Producer: Catherine Finkenstaedt

Line Producer: Aesli Grandi

Production Supervisor: Claudia Huezo

DP: Matt Clark

Editorial: ChannelZ

Editor: James Stanger

Editorial Producer: Kelly Nelson

About GO

Los Angeles production company GO is a go-to production partner for major global brands and advertising agencies. Top roster talent from the TV, film and comedy industries enable GO to produce award-winning work with remarkably high entertainment value.


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