Central Films North's Rodrigo Garcia Saiz Teams Up Embrace the Weird for Trolli


Last Updated: April 18, 2015 7:44 am GMT
(Los Angeles, California--April 18, 2015) Los Angeles-based Central Films North director Rodrigo Garcia Saiz teams up with VFX shop Zoic Studios to infuse a high school science lab with awesomely augmented gummy worms in the new :30 “Sour Brite Crawler Minis” for Trolli out of Periscope, Minneapolis, MN. The spot features a quirky science teacher leading his class on a dissection of the Sour Brite Crawler—native to “Trollidad”—while the students peer down at the larger-than-life neon gummies before them. As one remarkably eager student prods her specimen, the worm begins to bubble and then erupts in a rainbow explosion of the “baby” sized sugary delights. The entire classes relishes in the shower from the apparently pregnant crawler of delectable minis as the teacher gleefully exclaims, “I’m a daddy!”


to view the spot.
The campaign also includes the :15 “

” that features a peculiar young man whose self-proclaimed sour tooth turns out to be a personified molar with a bit of sass. A final spot, “Dino” will air on July 1st.


Client: Trolli


Agency: Periscope, Minneapolis, MN

Creative Director: Rob Peichel

Copywriter: John Sullivan

Art Directors: Justin Davis, Jen Neis

Agency: Producer: Kelly Farley

Production Company: Central Films North

Director: Rodrigo Garcia Saiz

DP: Beto Casillas

EP/Producer: John Barreiro

Post Production: Whitehouse

Editor: Brian Gannon

Assistant Editor: Frank Sigwarth

Post Producer: Caitlin Morris

Executive Post Producer: Kristin Banstetter

Colorists: Wes Waldron, Rob Winfield

VFX: Zoic Studios

VFX Executive Creative Director: Chris Jones

VFX Supervisor: Ryan McDougal

VFX Art Director: Nadar Husseini

VFX Producer: Nicolas Vassil

VFX EP: Matt Thunell

VFX Head of Production: Ian Unterreiner

Music Company: Echo Boys

Music Producer: Sara Davidson

Composers: Tom Lecher, Alex Berglund

Mixer: Chris Bartles

About Zoic Studios

Zoic Studios is a visual effects company based in Culver City, California, and Vancouver, B.C. Our team has a proven track record of success, crafting innovative visual experiences for film, television, advertising, video game and interactive projects.

“Visual Evolution” is our mission: to advance the story, art, and technology of the moving image. Masters in the fields of design, animation, compositing, and production management, Zoic’s reputation attracts rising talent and encourages a strong work ethic.

Zoic prioritizes research and development in service of constant creative growth, from in-house virtual production to real time rendering using game engine technology.

About Central Films North
Central Films North is a full service commercial production company with partners in Mexico, South America and Europe. With it’s core focus on creating award winning and unique creative pieces, Central Films North prides itself on being the answer for agencies and clients who want to take their ideas to a higher level.


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