(Las Vegas, NV--April 24, 2015) SGO unfolded another enthralling chapter at NAB 2015 as it continues to move in an upward direction away from an increasingly uniform market. SGO presented the latest creative and performance-enhancing developments for the Mistika colour grading and finishing platform, as well as new features for the popular node-based compositor Mamba FX.
Visitors from broadcasters, post facilities and film studioscould be seen eyeing out the very latest SGO technology. Positive comments that were heard at the SGO booth, ranged from bold exclamations -- "Mistika saved the day!" to more composed compliments like - "The Industry has handed SGO the Baton” to direct statements, "We must get a Mistika for our studio!" and "Coming to the SGO Booth has truly been the highlight of my NAB experience."
SGO announced an uprated product line-up at the show where all systems are resolution-independent, giving all users the ability to work in 4K. Moreover, its commercially creative new. "Additional Mistika User Log-in" programme enables customers to add further systems without the need to buy extra licenses, making the ownership of multiple Mistika systems extremely affordable without compromising or devaluing SGO technology in the market. This exclusive approach provides an alternative way for customers to increase their profits while maintaining their competitive edge.
With High Dynamic Range being the hot topic of the show, SGO's customers are once again the first to embrace new HDR opportunities. On the booth, Mistika was shown creatively manipulating high resolution and HDR material in real time, using the newly integrated Mistika Precision Panel, especially developed for finishing, as well as colour grading.
Mistika also played a key role in Canon’s HDR Theatre at NAB, where an end-to-end HDR 4K “Glass to Glass” work-flow was demonstrated: image capture by Canon cameras, HDR grade in Mistika and displayed on a Canon 2000 NIT monitor.
David Gonzalez at the Mistika in Canon’s HDR Theatre at NAB
Striking footage from “Trick Shot” was used, shot by Gale Tattersall ASC with ACES and HDR supervision by Curtis Clark ASC. The film was originally post produced by Mistika customer FotoKem with grading by John Daro.
"The Canon HDR Suite was a great showcase for technology that supported this new and potentially industry changing technology of HDR, it was a must go to location at NAB and a very unique space to demonstrate a new color process.” Colin Ritchie, CEO of Aarmadillo Inc. who was responsible for implementing the Mistika workflow on Canon's booth commented.
SGO is among the first manufacturers at NAB to publicly announce the use of the NVIDIA® Quadro® M6000 to elevate performance of Mistika and Mamba FX.
"As the industry moves to higher resolutions and high dynamic range, the performance demands on finishing and color grading systems increase dramatically,"said Greg Estes, VP Enterprise Marketing, NVIDIA. "SGO is among the first in the world to offer our flagship Quadro M6000 as part of their product line up, providing artists with optimal performance, color accuracy and enterprise-grade reliability."
Geoff Mills, Director of Global Sales & Operations states, "With the market's eager scrutiny for incomparable toolsets that make artists stand out from the crowd, SGO provides a supremely unique differentiator. What we are now very excited about is how HDR is coming towards the industry like a train. SGO always has an eye on what is coming next and at the same time, making sure that we are prepared, and staying ahead of the game to the benefit of our much valued customers."
It was yet another memorable and successful show for SGO. CEO Miguel Angel Doncel concludes, "The feedback we received about Mistika and Mamba FX has been terrific. We are honoured to be able to provide future-proof cutting-edge technology to those creative companies that drive our industry forward."