Northern Lights' Josh Towvim Turns NYC Streets into a Musical with 'On The Town'


Tony nominee Tony Yazbeck sings “Lucky to Be Me”

Last Updated: May 21, 2015 10:38 pm GMT
(New York, NY--May 21, 2015) NY-based Northern Lights editor Josh Towvim teams up with director Mark Rosenberg to deliver a dose of unsolicited song and dance to the streets of New York City in the charming new video “Lucky to Be Me,” from the four-time 2015 Tony Award nominated Broadway revival of On The Town. Starring Tony nominee Tony Yazbeck, the video takes the upbeat number from the musical to such iconic NYC spots as Grand Central Station, the High Line, Central Park and Times Square, encountering dance partners along the way to redefine the ‘flash mob’ trend with true Broadway charm.

From an annoyed subway rider to an un-fazed passerby on their cell phone and an impressed family dining in a park, the video also highlights the mixed emotions of unsuspecting New Yorkers when the antics of sailors in 1944 NYC are transferred from the Broadway stage to the modern day Big Apple. On The Town is produced by Howard and Janet Kagan, who previously earned back-to-back ‘Best Revival of a Musical’ Tony wins for Pippin (2013) and Porgy and Bess (2012).


to view the video.

The video was shot entirely on an iPhone 6 with a 3-Axis Gimbal stabilizer, allowing for a nimble production team that was able to follow Yazbeck’s elaborate footwork and improvised interactions. This, coupled with the contemporary wardrobe, elicited truly genuine responses from onlookers. Armed with these entertaining moments, Towvim worked closely with Rosenberg to weave the interactions into the video, rather than cutting together a more straightforward performance piece, similar to the show’s earlier video (also helmed by Rosenberg) for “


Notes Towvim, “By highlighting the reactions of passerbys, we were able to capture the full spectrum of how New Yorkers actually responded to a man inexplicably singing and dancing down the street. It totally represents how varied and unpredictable New Yorkers are!” Adds director Mark Rosenberg, “Not only did Josh collaborate to bring the vision for the piece to life, but he really took it a step further. He has a very intuitive sense of the music and instinctively knew the moments of the song that really called for a different action. Tony’s position on the screen and his physical movement always leads into the next shot.”


Director: Mark Rosenberg

Photography: Mark Rosenberg, Brandon Regina

Editor: Josh Towvim/Northern Lights

Executive Producer: Robin Hall/Northern Lights

About Northern Lights

Northern Lights is a thriving bi-coastal (NY/SF) editorial and post production boutique featuring filmmakers and visual artists with a passion for telling stories.

From Promax and Emmy-winning TV branding to commercials, film and Internet content, Northern Lights has been a destination for original ideas since 1995.

The company’s award-winning talent is continually creating new ways to interpret footage for all modern delivery platforms. Their unmatched ability to shape ideas into focused content for brands is fed by a creative environment that fosters trying new things and taking risks.

Northern Lights teams up with sister companies Mr. Wonderful for design,, SuperExploder,, for composing and audio post, and Bodega,, for creative assignments and production. Working together, they’re a powerful one-stop resource that tailors their offerings to each individual client and filmmaker’s needs.


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