(June 16, 2015) (Irvine, CA--June 16, 2015) RED Digital Cinema is pleased to announce its support of “Pretty Much Everything 2015”, an exhibition featuring art and images from iconic fashion photographers Inez van Lamsweerde and Vinoodh Matadin. “Pretty Much Everything 2015” will be showcased at Fotografiska (The Swedish Museum of Photography), in Stockholm, Sweden from June 12, 2015 to September 27, 2015. The exhibition will showcase a selection of more than 100 works spanning the duo’s various mediums of photography, video and sculpture, depicting the past 26 years of their iconic imagery. A 60-minute loop of their ground-breaking fashion films and music videos for artists such as Rihanna, Bjork and Lady Gaga, mainly shot on RED cameras, will be included in the exhibition.
Inez and Vinoodh have been a driving force in the world of photography for more than two decades. The duo have produced countless covers and features for magazines—including Vogue, V, and W Magazine—as well as snapped visually stunning portraits of personalities that include Lady Gaga, Clint Eastwood, Kate Moss, and Charlize Theron. Since 2010, Inez and Vinoodh have been using RED cameras to capture every detail of their photo shoots and other creative works. Offering DSLR-grade resolution within a cinema camera, RED cameras allow Inez and Vinoodh to simultaneously capture high-resolution images for their photographs along with their artistic videos by using RED’s stills from motion workflow. Additionally, their surreal perspective has been enhanced through RED’s RAW workflow, allowing them to create images that exceed our imagination using a postproduction process that maintains the integrity of the original image.
“When we started using the RED camera it enabled us to make films on almost every photoshoot we do,” says Inez and Vinoodh. “The lightweight camera has enabled us to switch fluently from photo to video while maintaining the quality and flexibility that are key to our process.”
RED is pleased to have played a small part in helping Inez and Vinoodh achieve their creative vision, and is proud to sponsor the exhibition that encompasses their impressive career in visual arts.
“We are very proud to support Inez and Vinoodh at Fotografiska,” says Jarred Land, President of Red Digital Cinema. “The incredible content that they have produced over the years in both motion and print with the RED camera has been inspirational not only to the photographic community at large, but to us inside RED as well. Inez and Vinoodh have taken RED’s stills-from-motion concept to a whole new level."
About RED Digital Cinema
In 2006, RED Digital Cinema began a revolution with the 4K RED ONE® digital camera. By 2008, the camera that changed cinema also began to change the world of stills. The same camera being used to shoot features like "The Hobbit" trilogy and "Gone Girl"—as well as the Emmy-winning "House of Cards"—was being used to shoot covers for magazines such as "Vogue". In 2014, RED began providing a broadcast solution allowing streaming, live 4K while recording 6K R3D RAW masters.
To learn more about RED Digital Cinema, visit www.red.com