(New York, New York--July 14, 2015) Creative studio Heresy’s NY-based director Rob Gilbert uncovers the vitality and masculine sophistication of New York City fashion through the eyes of seven notable men’s fashion designers as they discuss how the urban center has influenced their designs in the new :30 “New York Is…” for New York Fashion Week: Men’s, presented by Amazon’s fashion site and launched by The Council of Fashion Designers of America. The spot features such revered designers as John Varvatos, Richard Chai, Robert Geller and Todd Snyder.
to view the :30, and
to view the full 2:38 version.
For the first ever New York Fashion Week focused entirely on men’s fashion, Gilbert implored designers on why New York is such a fitting destination for such an event. The designers cite the legendary fashion core’s “electricity,” pulse, lack of established style rules, individuality and even its griminess as fuel for their passion of New York City fashion. Todd Snyder even goes as far as to say that “Being in fashion, it’s the only place to be.”
The spot was produced by New York/Los Angeles-based production company/creative agency hybrid Hudson Media. New York Fashion Week: Men’s is taking place July 13-16, 2015.
Client: Amazon/New York Fashion Week Men’s Title: “New York Is…” :30 Agency: Hudson Media Director: Rob Gilbert Executive Producers: Saxon Eldridge, Sebastian Eldridge 1st AC: Axel Ebermann 2nd AC: Pierce Robinson Key Grip: Chris Wiesehahn Camera PA: Tony Bologna
Heresy is a creative studio applying their artful in-house talent to film, entertainment, photography, fashion, art and technology for unique people. Bringing a fresh perspective to myriad of projects, Heresy crafts compelling visual storytelling for content of all kinds, often taking their projects from idea to completion.
Headquartered in Venice on Abbot Kinney Boulevard, Heresy and its principals are colorful denizens of the dynamic Westside creative community.