Yospace multiplies online advertising response for Canal 13 during Copa America


Coverage of Copa America sees almost 100% view-through rates with dynamic advertising replacement

Last Updated: July 16, 2015 2:58 pm GMT
(Staines-upon-Thames, UK--July 16, 2015) Yospace, the leading name in live dynamic advertising replacement, has implemented a system at leading Chilean broadcaster Canal 13. In its first major test – coverage of the South American football competition Copa America – it delivered very high audience retention and a four-fold increase in advertising inventory.

The Yospace solution replaces commercials at the point of stream delivery, working in conjunction with the playout automation system to switch content on a precise frame. The result is that audiences do not realise that broadcast advertisements have been replaced in their online stream, but receive much more accurately targeted advertising, which in turn leads to better retention.

Canal 13 were looking to insert clickable video ads within their live streams to deliver impressions that were trackable. Its current solution could insert separate ads in live streaming but were neither interactive nor trackable.

The principal advantage is that Yospace can insert interactive advertising into online feeds, with all the appropriate tracking capabilities to ensure a broadcaster gets paid. Coupled with the seamless user experience, this makes a very attractive proposition for advertisers, as Canal 13 demonstrated.

“Yospace gave us 10 times more inventory to replace ads,” said Rodrigo Torrealba Ruiz-Tagle, Sub Gerente Comercial Medios Digitales Canal 13. “We had an average of 98.7% view-through rate, which is just incredible.”

“We needed to find a better monetisation solution for digital live streaming,” he added. “It makes no sense to offer only TV spots within live streaming, and figure out concurrency to understand reach. With Yospace we can offer interactive video advertising while tracking impressions accurately .”

The system was installed in time for Copa America, Canal 13’s largest event for 2015. The broadcaster’s engineering team worked alongside Yospace on a collaborative project. The result was a simple workflow that delivered a huge increase in inventory and in the effectiveness of the online advertising.

“This is another great example of how Yospace’s in-stream dynamic advertising replacement can have a transformative impact on a broadcaster,” said David Springall, CTO and Founder, Yospace. “This project not only reinforces the continued success of our proposition to deliver significant advertising revenue uplift, but also demonstrates the global reach of our service.”

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About Yospace
Yospace is a content distribution innovator delivering unique capabilities in multi-screen streaming, allowing broadcasters and publishers to efficiently monetize video to a wide range of connected devices. The company’s cloud-based video delivery platform yospaceCDS offers seamless and frame accurate server-side ad replacement in both on-demand and live streams, supporting VAST and SCTE-130 compliant ad decision systems, industry standard digital rights management for both HLS and Smooth Streaming protocols. To complement its distribution system, Yospace also offer a range of broadcast head-end solutions to enable the necessary stream conditioning and ad avail detection required for dynamic ad insertion in live streaming, including automation system integration, Placement Opportunity Information Service (POIS), scheduling integration and blackout management. Further information can be found at www.yospace.com


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