Grass Valley Keeps RIC TV in Brazil on the Leading Edge

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Last Updated: August 11, 2015 5:50 pm GMT
(MONTREAL--August 11, 2015) RIC TV, an affiliate of TV Record in Brazil, is expanding its investment in HD production solutions from Grass Valley, a Belden Brand, by adding LDX 80 series cameras and a Karrera K-Frame S-series switcher. This is the second time in two years that RIC TV has turned to Grass Valley to outfit one of its production studios with a complete HD solution.

“Our experience with Grass Valley has shown us that this is the best equipment on the market for producing HD content and meeting the needs of our customers,” said André Fronza, Engineering and Technology Manager of RIC TV. “We look for suppliers who understand our business and work with us to take advantage of the latest innovations so that we can maintain a competitive advantage in the market. Grass Valley has been a trusted partner for a number of years—helping us grow and stay on top.”

RIC TV purchased three LDX 80 Flex cameras with XCU base stations and one 2 M/E Karerra K-Frame S-series switcher. The LDX Flex is Grass Valley’s advanced imaging, single-format 1080i or 720p camera. The LDX Series is built for business flexibility and operational excellence, with superior imaging, processing and performance. With the GV-eLicense program, users have the ability to upgrade the LDX 80 Flex to any other camera in the LDX 80 Series, based on business and production needs.

Karrera K-Frame S-series switchers combine ultimate mid-range switcher performance with proven workflows and simplified control of complex productions for multiformat support, including 1080p and 4K. The compact 6 RU video frame delivers a high level of functional integration for space efficiency, featuring built-in Image Store still/movie storage, and dual multiviewers for up to 28 windows with tally.

Citing the superior picture quality and easy integration, RIC TV is looking ahead to future opportunities made possible with these solutions from Grass Valley.

“The market in Brazil is very competitive, increasing the need to invest in solutions that are dependable, scalable, and capable of delivering outstanding quality,” explained Cristiano Barbieri, Sales Manager Brazil, Grass Valley. “RIC TV has found from experience that Grass Valley technology offers all those features and more. We look forward to a long relationship together.”

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