SGO's IBC 2015 Press Release - Stand A11, Hall 6 - SGO Presents Inspiring Sessions at IBC2015

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Last Updated: August 13, 2015 9:43 pm GMT
(August 13, 2015) SGO Presents Inspiring Sessions at IBC2015

11 - 15th September 2015 - SGO's Stand A11, Hall 6

SGO is doing something a little bit different this IBC.To engage and indulge the creative senses, the SGO team is hosting informative, thought-provoking and compelling sessions on their booth (6.A11). Relevant for all professionals, such as colourists, compositors and editors creating content for broadcast, commercials and feature films, SGO has it covered with a session to suit everyone.

Pertinent topics range from how to succeed in a competitive post market; focussing on opportunities for small and medium-sized commercial facilities; to the challenges of delivering high production-value long-form drama and documentaries; as well as delving into the cutting-edge workflows used in some of the world's biggest blockbusters. The future of post is the salient theme threaded across a number of subjects including emerging technologies such as HFR, HDR and VR.

In addition, the very latest evolutions of Mistika and Mamba FX are being showcased on SGO's booth. Mistika is a complete post production platform, seamlessly integrating colour finishing, compositing and delivery. Mamba FX is low cost, high power, node-based compositing software for Mac, Windows and Linux. Both are resolution, colour-space and frame-rate independent. Mistika features real-time performance, even at 4K 60P and above.

Also new this IBC: - SGO is partnering with Canon to display its pioneering advancements in HDR technology with a state-of-the-art Mistika system on Canon's stand E50, Hall 11. Mistika will drive an end-to-end HDR-4K “Glass-to-Glass” colour-process workflow demonstration. “The Canon HDR-Mistika presentation is cutting-edge and a great exhibit for technology that supports this game-changing technology of HDR, it is an exceptional space to demonstrate a new colour-finishing process.” SGO's Marketing Strategies Manager Sofia Pensado confirms.

Mistika empowers its users to possess a competitive edge by providing freedom from the limitations of incumbent mass-produced post systems. Its advanced toolset is agile enough to deal with new industry requirements as they happen. Latest developments on show include leading colour grading features to make the most out of HDR images, linked to the stylish Mistika Precision finishing control surface. An entirely new media management sub-system will be launched too, along with new features that allow transparent migration between colour spaces. Visit the SGO website for updates on what's new for IBC in Mistika 8.5 and Mamba FX 2.5 at www.sgo.es/2015/07/ready-to-be-inspired-this-ibc/

SGO continues to develop Mistika and Mamba FX with the guidance and feedback of its much valued customers who are experts in their field and work on some of the world's most demanding market-leading productions. SGO also offers a unique one-to-one bespoke support service on an ever-evolving, business-building basis.

SGO's Director of Global Sales & Operations Geoff Mills states, “Mistika is the only true differentiator that enables its users to stand out from the crowd by allowing them access to incredible opportunities created by innovation and stunning performance. What we are doing at IBC this year, gives industry professionals a chance to see how investing in SGO's future-proof technology brings immense value, by providing a huge competitive advantage.”

Join in at the SGO Stand (6.A11).
Visitors can register for the show at www.ibc.org using SGO's free exhibition code 8668. Keep an eye on the latest Sessions schedule at www.sgo.es/2015/07/ready-to-be-inspired-this-ibc/ and book a private Mistika demo at feelthedifference@sgo.es

The SGO team looks forward to seeing you in Amsterdam!


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Media Information

ABOUT SGO - Beautifully Creative Technology - SGO is an international organisation expanding rapidly with offices and reseller partners around the world. With successful global operations, SGO is widely recognised as a well-established developer of innovative, award-winning and extremely powerful Mistika post production systems and workflow solutions, including the Mamba FX compositing software for the film and broadcast industries. Visit SGO at www.sgo.es. Follow SGO on Twitter @SGOMistika

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