Whitehouse Post Helps Connect Young Fans with Soccer Stars for Chevrolet’s Global Campaign

News

Soccer is the world’s most popular sport—and Chevy demonstrates the sport’s ability to unite and uplift in its ambitious, global campaign “Chevrolet Beautiful Possibilities.” ​

Last Updated: September 17, 2015 5:28 pm GMT
(September 17, 2015) The campaign features the combined efforts of agency Commonwealth, production and post company Supply and Demand, and their partners at editorial company Whitehouse Post and finishing studio Carbon VFX. Chevrolet’s new soccer-themed series casts a wide net across the globe and shines a light on young soccer fans in cities such as Bangkok, Shanghai, Los Angeles, Kolkata, and Rio De Janeiro. For these fans, who are budding players in their own right and dream of turning pro, soccer is a way of life and an escape from their daily hardships.

To inspire and help bring their dreams to life, “Chevrolet Beautiful Possibilities” connects the youths with their idols from world-renowned soccer club Manchester United, and in the process, makes the kids mascots of their favorite team. By splicing human interest stories across sprawling cityscapes, a diverse roster of Whitehouse Post editors including Josh Bodnar, David Cea, Carlos Lowenstein and Lucas Spaulding weave together a fast-paced, large-scale narrative without losing sight of the individual, the community, and the humanity at its heart.




Credits:
Agency: Commonwealth

Production Company: Supply and Demand Director: David Holm Executive Producers: Tim Case, Charles V. Salice, Jeff Scruton Head of Post Production: Charleen Manca

Color & Finish: Carbon VFX Lead Flame: Pete Mayor Flame Assist: Jim Gomez Executive Producer: Michael Theurer Producer: Michael Theurer Producer: Ryan Burcham

US Credits:
“Haily,” “Vicente,” “Alexi”

Editorial Company: Whitehouse Post Editor: Josh Bodnar Editor: Adam Robinson Assistant Editor: Sam Perkins Executive Producer: Joni Williamson Producer: Annie Maldonado

Thailand Credits:
“Jinnawat” & “Chanchira”

Editorial Company: Whitehouse Post Editor: Josh Bodnar Assistant Editor: Sam Perkins Executive Producer: Joni Williamson Producer: Annie Maldonado

India Credits:
“Sonu” & “Sharik”

Editorial Company: Whitehouse Post Editor: Lucas Spaulding Assistant Editor: Lauren Richardson Executive Producer: Joni Williamson Producer: Annie Maldonado

China Credits:
“Jindong” & “Fuyu”

Editorial Company: Whitehouse Post Editor: David Cea Editor: Josh Bodnar Assistant Editor: Ashley McGinn Executive Producer: Kristin Branstetter Producer: Annie Maldonado Producer: Dawn Guzowski

Brazil Credits:
“Ana” & “Rebeca”

Editorial Company: Whitehouse Post Editor: Carlos Lowenstein Assistant Editor: Travis Hockswender Executive Producer: Kristin Branstetter Producer: Annie Maldonado Producer: Lauren Connolly About Whitehouse Post:

Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio’s deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio and Cannes.

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