SGO Captured the Attention of World-Class Creatives at IBC2015

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Mistika Sessions Engaged Audiences on all levels

Last Updated: October 2, 2015 6:57 pm GMT
(Madrid--October 2, 2015) The committed SGO team presented another inspirational experience at IBC with pure panache, sporting a striking stand, demonstrating that its Mistika and Mamba FX post production systems provide the only real differentiator for companies wanting to stand out from their competitors. High-profile creative professionals including leading broadcasters, colourists, compositors, post facilities and famous film studios paid the stand a visit to survey the very latest technology on display. The latest “Star Wars: Episode VII – The Force Awakens”and “Mission Impossible: Rogue Nation” trailers by Mistika customer Bad Robot, proved a big hit.



The absorbing sessions which were presented throughout the 5-day show by Mistika Application Specialist Peter Amies and Marketing Manager Sofia Pensado, drew numerous delegates to SGO's stand. Intriguing topics engaged everyone and included the challenges of post-producing high production-value long-form drama and documentaries, referring to ONSIGHT as a Mistika customer success story. How Mistika enables artists to stand out in a fiercely competitive arena when post-producing high-end commercialswas demonstrated with projects by Norwegian post facility 'Hocus Focus'. Cutting-edge workflows used in some of the biggest blockbusters, such as FotoKem’s work on "Carrier 3D" were a highlight, as well as how to prepare for the future in post with impending HDR, VR and 8K technologies. SGO's main overview session explored what colour-finishing really means in the ever-changing world of broadcast and post production, by validating how colourists can successfully integrate colour, online, VFX and delivery in one powerful commercially-viable Mistika system.

It was another successful show for SGO all round and Marketing Manager Sofia Pensadoremarks, “Our customers continue to inspire us! The positive feedback we received at IBC has been overwhelming. We feel privileged to create progressive high-end technology for ambitious creative people that play a role in advancing the industry to greater heights and work on amazing projects.”

Development highlights of the Mistika and Mamba FX systems were also on show.Performance-leading HDR-enhancing grading features linked to the stylish Mistika Precision finishing control surface as well as an entirely new media management sub-system were launched. SGO's brand new “Unicolour” toolalso caused a great deal of excitement, as it allows seamless bi-directional transfers between many different colour spaces. This single solution removes substantial headaches that modern professional workflows can suffer from. Also on show, was a sneak preview of SGO's all new 3D keyer – arguably the most powerful and intuitive 3D keyer available.


Some of the other exciting upgrades in Mistika 8.5 include
upgraded Animation Curve Management, a significantly updated GUI, developed Output / Render Interface, new SDL (Stereo Decision List) Export and Real-time Audio Re-Pitch / Re-Sampling, and much more. Visit the SGO website for recent updates.

Furthermore, Mistika's “Additional Mistika User Log-in”programme announced at NAB2015, enables customers to add systems without having to purchase extra licenses, making the ownership of multiple Mistika systems extremely affordable without compromising or devaluing SGO technology. This exclusive approach is an alternative option for customers to help them increase artistic output and profits.

Also new this IBC, Boris FX Graffiti has now been integrated into SGO's low cost, node-based compositing software Mamba FX. The supporting Windows version will be ready to ship in October 2015, with Linux and Mac versions to follow soon.

In addition, SGO proudly partnered with Canon, displaying pioneering advancements in HDRtechnology with an impressive state-of-the-art Mistika system holding the reins of an end-to-end HDR-4K colour-process workflow demonstration on the Canon booth.

SGO Group's Director of Sales and Operations, Geoff Mills notes, SGO develops technology for those who aspire to be the best. Mistika makes this dream a reality. We are driven at SGO to equip creative artists with exceptional tools that make them stand out compared to the incumbent mass-market post systems. We make the impossible possible."

ABOUT SGO- Beautifully Creative Technology- SGO is an international organisation expanding rapidly with offices and reseller partners around the world. With successful global operations, SGO is widely recognised as a well-established developer of innovative, award-winning and extremely powerful Mistika post production systems and workflow solutions, including the Mamba FX compositing software for the film and broadcast industries. Visit SGO at www.sgo.es

Follow SGO on Twitter @SGOMistika


www.sgo.es

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