Clearcast Selects Vidchecker For Television Advertising Conformance


Last Updated: October 5, 2015 1:52 pm GMT
(London, UK--October 5, 2015) Clearcast, the company that pre-clears advertising for the UK’s major commercial broadcasters, has chosen Vidcheck’s Vidchecker quality control software for integration into the technical facilities at its London headquarters. Owned by the largest UK commercial broadcasters, and with others as clients, Clearcast works with advertisers and agencies to help get ads on air and keep them there by ensuring compliance with the UK Code of Broadcast Advertising.

“Having recently migrated to CopyCentral, our new copy clearance system, we have tightened adherence to our file specifications for digital file uploads,” comments Clearcast’s Chief Technology Officer, James Morgan-Yates. "VidChecker is now available to our support team and is proving invaluable in diagnosing file specification issues when agencies have trouble uploading. Spec adherence has always been a grey area and Clearcast is now able to feed back on issues within minutes, dramatically reducing time wasted when issues occur.

“Vidchecker is widely used by many UK content providers to ensure their video and audio feeds conform to industry-defined signal and data standards. All commercials have to be uploaded so now we have the ability to inspect the technical parameters in detail if an issue comes up during the process.

“Vidchecker has the flexibility to differentiate between critical parameters that cause agencies’ uploads to be rejected as well as lower level non-critical warnings. Vidchecker provides us with a report on any issues needing attention which we pass on to the agency.”

Easy to install and operate, Vidchecker can be controlled locally or remotely via a web browser. It removes the time-consuming tasks of checking conformance by eye and hand, the need to check video and audio compliance with traditional monitoring and metering equipment, and to manually correct levels. Supplied standards templates include UK DPP and Netflix plus a ‘1 Click’ auto test template from known good media. Compliance standards supported also include ATSC/CALM, EBU R128, Netflix and UK/Japan PSE Flashing. Vidchecker is fully compatible with sub-SD, SD, HD and 4K resolution, including mixed workflows.

In correct-on-error mode, Vidchecker intelligently corrects out-of-spec video levels and audio levels, including loudness. An integral media player allows an operator to play the video at alert points by clicking on automatically generated thumbnails.

# # #

About Clearcast
Clearcast ( came into being on January 1, 2008, and took over the responsibilities of the Broadcast Advertising Clearance Centre. It pre-approves most British television advertising. Clearcast is now owned by six UK commercial broadcasters: ITV, ITV Breakfast Ltd., Channel 4, Channel Five (UK), British Sky Broadcasting and Turner. Clearcast approval is applied both to scripts and to the final commercials. Clearcast has to check that commercials comply with relevant aspects of the UK Code of Broadcast Advertising (The BCAP Code). These include both good taste and decency criteria, plus a variety of technical and even medical constraints. Advertisements may not, for example, contain flashing which would set off attacks of photosensitive epilepsy.

About Vidcheck
Vidcheck ( is a major innovator in the design and production of software for automated quality control and automated correction of file-based media. Vidcheck personnel have unrivalled experience in the QC of file-based video, having been closely involved in this technology from its inception. Vidcheck software is used by many of the world's leading broadcasters, content distributors, archive organisations and post-production companies. It provides a comprehensive check of the overall file, video and audio parameters and can perform intelligent correction of most common errors that can occur in the signal stream. Vidcheck software automatically takes advantage of multi-core and multi-thread processors to process multiple files simultaneously. The software can be upgraded to add extra features or to achieve higher throughput. Vidcheck is active globally via resellers in Europe, Asia, North America, South America, Africa and Australasia.


© 2018 All Rights Reserved