(November 2, 2015) Lucky 21 announced today that it has signed award-winning director Robb Bindler. At Lucky 21, Bindler joins a diverse roster that includes Tom Ryan, Rob Pritts and The Chartrands.
In the advertising realm, Bindler is known for graciously portraying people’s intensely focused interests and the authentic intersection with brands. A blend of poignancy and levity unearthed in stories of humanity -- from life experiences to obsessive pursuits -- is a through-line in the director’s career. Artful restraint to illustrate a concept’s truth and compelling testimony can be seen in his work for Wieden & Kennedy, BBDO, DDB, Grey, McCann, Arnold, and TBWA|Chiat|Day.
“It’s an investigative process,” notes Bindler on working with real people. “It is fascinating to discover people who look at things deeply, who are committed to an idea, ritual or process. The authenticity comes from creating an environment that builds rapport, where real people and actors can comfortably and genuinely articulate their story. It’s revealing and rewarding.”
The director first gained critical acclaim with Hands on a Hardbody
, a documentary feature about an endurance contest in Texas that offered a Nissan Hardbody Truck as the prize. Heralded as “accomplished documentary filmmaking” by The New York Times, the film was a festival hit around the country and won the AFI Audience Award for Best Documentary. He fluidly expanded into docu-style advertising creating projects for brands such as Coke, Visa, NFL and MLB.
A native of Texas who now resides in Los Angeles, Bindler says he was drawn to Lucky 21 for its shared Texas roots, as well as the company’s intimate feel and wide creative reach.
“Robb naturally puts people at peace. He’s thoughtful and methodical,” explains Lucky 21 CEO Tammie Kleinmann.
At New York University's Tisch School of the Arts' Film program Bindler first immersed himself in the filmmaking process, from writing and film theory to directing and editing. This knowledge has served the recent content shift in advertising and the demand for story across many platforms.
“His keen understanding of story and the production process, results in a poetic cadence to his work,” concludes Kleinmann. “We are excited to represent his outstanding talent.”
For more on Lucky 21, please visit http://www.lucky21.us/