Call of Duty: Black Ops 3 'Seize Glory' Primes Gamers for New Release

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Last Updated: November 3, 2015 7:45 pm GMT
(Santa Monica, California--November 3, 2015) For Information, Contact:

Kyle Walker

Director of PR

Activision Publishing, Inc.

424.744.5677

kyle.walker@activision.com

CALL OF DUTY: BLACK OPS III LIVE-ACTION

SEIZE GLORY” TRAILER CHAMPIONS GAMERS

Director Wayne McClammy Helms Call of Duty Trailer Featuring

Cara Delevingne, Michael B. Jordan and Marshawn Lynch

Call of Duty: Black Ops III Launches Worldwide November 6

Santa Monica, CA – November 2, 2015 – Black Ops is back! With only a few days to go until what Nielsen dubbed the “most anticipated multiplatform holiday game” of the year releases worldwide, Call of Duty®: Black Ops III’s live-action trailer has hit the airwaves. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), kicked its creative and marketing campaign into high gear yesterday in the U.S. during Sunday’s football games with the release of the new trailer helmed by director Wayne McClammy and featuring Michael B. Jordan (Creed, Fantastic Four, Fruitvale Station), Cara Delevingne (Suicide Squad, Paper Towns, Valerian), and Marshawn Lynch (Seattle Seahawks). The intense 1:40 high-action piece is titled “Seize Glory.”

“The Black Opsseries is beloved by millions of fans, who have continued to make it the most played series in Call of Duty®. This year, the high-profile release of Black Ops IIIis a pop culture moment for fans to come together and celebrate around the globe,” said Tim Ellis, CMO, Activision Publishing, Inc. “‘Seize Glory’ captures that feeling of exhilaration and accomplishment in which anyone can go on an amazing run and become his or her own champion in Call of Duty. This campaign celebrates our community and the unforgettable gameplay moments they’ll experience in Black Ops III.”

This is director Wayne McClammy's fourth go-round with Call of Duty, and has continued to up the ante with each installment. A majority of the live-action was shot practically, rather than with visual effects, to bring a heightened sense of grit and realism to the spot. Academy Award®winning director of photography Dion Bebe teamed up with renowned stunt coordinator Darrin Prescott to lend a cinematic feel to each moment. The film was shot over five days in an abandoned mall in Southern California, as the natural decay and destruction gave the shoot a more authentic feel.

The hero character of the film, Kevin, is played by Thomas Polk, a newcomer to the scene. The hero role reinforces the premise that "there's a soldier in all of us" - as the embodiment of the everyday gamer, who's found a way to be king in Call of Duty. Polk performed all of his own stunts, including wire work.



Call of Duty: Black Ops III deploys players into a future world, where bio-technology coupled with cybernetic enhancements has given rise to a new breed of Black Opssoldier. Black Ops IIImultiplayer offers the most engaging and rewarding multiplayer offering to date in the series, where players move fluidly through custom-built environments with finesse, all while maintaining complete control over their weapon at all times. The title also delivers its signature Zombies experience, this time taking it up a notch with “Shadows of Evil,” a 1940’s film-noir-inspired adventure that is the deepest Zombies experience to date in Call of Duty.

Developed for Next-Gen platforms by Treyarch, Call of Duty: Black Ops III launches worldwide November 6. Activision will put its full support behind the game through an expansive TV, digital and outdoor advertising campaign that will run around the globe. Throughout the campaign, Activision has worked with LA / Amsterdam based agency 72andSunny on overall creative direction.

Call of Duty: Black Ops IIIis rated “M” (Mature – Blood and Gore, Drug Reference, Intense Violence and Strong Language – content suitable for persons ages 18 and older) by the ESRB. More information on Call of Duty: Black Ops IIIcan be found at http://www.callofduty.com/blackops3, on Facebook www.facebook.com/callofduty or on Twitter @Treyarch.

Call of Duty: Black Ops III PlayStation 3 and Xbox 360 versions do not include a co-op or single-player campaign game mode, and do not contain all game features present in the PlayStation 4 and Xbox One versions. Game performance varies by platform. For more details visit callofduty.com/blackops3/features.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world and is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company.

More information about Activision and its products can be found on the company's website,www.activision.com or by following @Activision.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected Call of Duty: Black Ops III release date of November 6, 2015, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

ACTIVISION, CALL OF DUTY, CALL OF DUTY BLACK OPS, and stylized roman numeral III are trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.



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