NEW WORK: Tom De Nolf & Reel FX Take on the Many Facets of Lifelong Love For Kay Jewelers


Last Updated: November 6, 2015 7:40 pm GMT
(Dallas, Texas--November 6, 2015) Director Tom De Nolf and digital studio Reel FX, Dallas/Santa Monica, offer a fresh perspective on being in love in the charming new :60 “Hit the Road” for Kay Jewelers, out of Stern Advertising, Inc. The spot, directed by frequent Reel FX collaborator Tom De Nolf, features a myriad of couples equally immersed in their friendships as their romantic love for each other, sharing both everyday and poignant moments while forming a deep everlasting bond. Executive Producer Steve Johnson produced the shoot for Reel FX. In “Hit the Road”, we see a vibrant young couple enjoying a picnic in the park, a family of four enjoying a cozy movie night at home, a sleepy couple enduring a lovable daily blanket struggle and an older pair comforting each other through a somber moment. The spot debuts the jeweler’s exquisite Ever Us Two-Stone Diamond Ring via the young man proposing to his girlfriend while enjoying their afternoon in the park, touting, “One diamond for your best friend. One diamond for your true love. One ring forever.”

Click HERE to view the spot.

De Nolf has been directing spots for nearly two decades with his production company, DeNolf Films, working with the biggest names in the industry, including Disney, Honda, Nike, McDonalds, Ford, AT&T, Procter and Gamble, FedEx, Southwest Airlines and Hewlett Packard, to name a few. He has collaborated with top talent such as Robin Williams, Annette Bening, Ed Harris, Jerry Jones, Talking Heads, Michael Phelps and Quentin Tarantino. His work has received numerous industry accolades including Best of Show, multiple Gold Awards and a prestigious AICP Award with his Polaroid “Burglars” film being in a permanent collection in the Museum of Modern Art in New York City.


Client: Sterling, Inc.

President, Zales Division: George Murray

Senior Vice President, Marketing: Scott Davies

Senior Vice President, Marketing: Cathy Fisher

Vice President Brand Marketing: Lori Glass

Marketing Director: Jorge Flores

Consultant: Rich Gold

Agency: Stern Advertising, Inc.

President: Bill Stern

Executive VP, Account Management: Doug Cohen

Senior VP/Executive Creative Director: Stephen Romanenghi

Vice President/Creative Director: Robert Felty

Vice President/Creative Director: Rom Papdimoulis

Account Supervisor: Loretta Czarnomski

Dir. Broadcast Producer: Chastity Soltysiak

Production Company: Reel FX

Director: Tom De Nolf

Director of Photography: Tommy Alcala

Executive Producer, Live Action: Steve Johnson

Editorial: The Colonie

Editor: Bob Ackerman

Editorial Executive Producer: Mary Caddy

About Reel FX

Reel FX develops and produces award-winning animated films, short form content and virtual reality experiences. The company’s feature slate, includes the Golden Globe-nominated The Book of Life with Twentieth Century Fox, released on October 17th, 2014. The film also garnered Best Animated Feature nominations from the Critics’ Choice Awards, Producers Guild Awards, and Annie Awards. The title is now available on DVD and Blu-ray. Reel FX’s first full-length animated feature, Free Birds, was released by Relativity Media on November 1st, 2013 and grossed over $110 million worldwide.

Based out of Dallas, Texas, Reel FX has over 22 years of experience as an award-winning one-stop studio for the creation of animated content including films, special attraction/live venue projects, commercials, and interactive projects for companies like Fox, Warner Bros., DreamWorks Animation and Universal Studios. The studio also maintains a short form division focused on commercials, music videos, theme park attractions as well as virtual reality content through its dedicated VR division, Reel FX VR.

Since opening in 2014, Reel FX VR has developed world-class VR interactive activations and 360º narrative content for innovative brands, such as 20th Century Fox, Acura, American Expresss, AT&T, Frito Lay, GE, Legendary Pictures, Lionsgate, Porsche, Samsung, and the U.S. Air Force. Reel FX VR crafts unique and innovative content for all the leading VR goggle platforms - Oculus, HTCVive, and Samsung Gear VR.


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