(Dallas, Texas--November 6, 2015) Director Tom De Nolf
and digital studio Reel FX
, Dallas/Santa Monica, offer a fresh perspective on being in love in the charming new :60 “Hit the Road” for Kay Jewelers, out of Stern Advertising, Inc. The spot, directed by frequent Reel FX collaborator Tom De Nolf
, features a myriad of couples equally immersed in their friendships as their romantic love for each other, sharing both everyday and poignant moments while forming a deep everlasting bond. Executive Producer Steve Johnson
produced the shoot for Reel FX. In “Hit the Road”, we see a vibrant young couple enjoying a picnic in the park, a family of four enjoying a cozy movie night at home, a sleepy couple enduring a lovable daily blanket struggle and an older pair comforting each other through a somber moment. The spot debuts the jeweler’s exquisite Ever Us Two-Stone Diamond Ring via the young man proposing to his girlfriend while enjoying their afternoon in the park, touting, “One diamond for your best friend. One diamond for your true love. One ring forever.”
to view the spot.
De Nolf has been directing spots for nearly two decades with his production company, DeNolf Films, working with the biggest names in the industry, including Disney, Honda, Nike, McDonalds, Ford, AT&T, Procter and Gamble, FedEx, Southwest Airlines and Hewlett Packard, to name a few. He has collaborated with top talent such as Robin Williams, Annette Bening, Ed Harris, Jerry Jones, Talking Heads, Michael Phelps and Quentin Tarantino. His work has received numerous industry accolades including Best of Show, multiple Gold Awards and a prestigious AICP Award with his Polaroid “Burglars” film being in a permanent collection in the Museum of Modern Art in New York City.
Client: Sterling, Inc.
President, Zales Division: George Murray
Senior Vice President, Marketing: Scott Davies
Senior Vice President, Marketing: Cathy Fisher
Vice President Brand Marketing: Lori Glass
Marketing Director: Jorge Flores
Consultant: Rich Gold
Agency: Stern Advertising, Inc.
President: Bill Stern
Executive VP, Account Management: Doug Cohen
Senior VP/Executive Creative Director: Stephen Romanenghi
Vice President/Creative Director: Robert Felty
Vice President/Creative Director: Rom Papdimoulis
Account Supervisor: Loretta Czarnomski
Dir. Broadcast Producer: Chastity Soltysiak
Production Company: Reel FX
Director: Tom De Nolf
Director of Photography: Tommy Alcala
Executive Producer, Live Action: Steve Johnson
Editorial: The Colonie
Editor: Bob Ackerman
Editorial Executive Producer: Mary Caddy
About Reel FX
Reel FX develops and produces award-winning animated films, short form content and virtual reality experiences. The company’s feature slate, includes the Golden Globe-nominated The Book of Life
with Twentieth Century Fox, released on October 17th, 2014. The film also garnered Best Animated Feature nominations from the Critics’ Choice Awards, Producers Guild Awards, and Annie Awards. The title is now available on DVD and Blu-ray. Reel FX’s first full-length animated feature, Free Birds,
was released by Relativity Media on November 1st, 2013 and grossed over $110 million worldwide.
Based out of Dallas, Texas, Reel FX has over 22 years of experience as an award-winning one-stop studio for the creation of animated content including films, special attraction/live venue projects, commercials, and interactive projects for companies like Fox, Warner Bros., DreamWorks Animation and Universal Studios. The studio also maintains a short form division focused on commercials, music videos, theme park attractions as well as virtual reality content through its dedicated VR division, Reel FX VR.
Since opening in 2014, Reel FX VR has developed world-class VR interactive activations and 360º narrative content for innovative brands, such as 20th Century Fox, Acura, American Expresss, AT&T, Frito Lay, GE, Legendary Pictures, Lionsgate, Porsche, Samsung, and the U.S. Air Force. Reel FX VR crafts unique and innovative content for all the leading VR goggle platforms - Oculus, HTCVive, and Samsung Gear VR.