(London, UK--November 12, 2015) Ncam, the innovative developer of camera tracking technology, is showcasing the capabilities of live augmented reality in broadcast alongside partner company Vitec Videocom at Inter BEE 2015, stand 4205 (Makuhari Messe, Chiba City, Japan, 18–20 November).
Augmented reality places virtual graphics elements into real images. Sports or news coverage cannot be delayed while virtual graphical elements are processed and added so in each case, absolutely critical to the success of the technique is that the virtual elements should remain perfectly positioned in the real image. This means tracking the view of the camera to a very high degree of precision.
The Ncam solution - which enables live virtual broadcast graphics in a studio or on location, and on any camera rig - uses a sensor bar attached to the camera to automatically identify points of interest and track them whatever the camera movement. The resultant stream of positional and rotational data is sent to the graphics engine for the precise blending of real and virtual elements.
On display at Inter BEE will be the full Ncam Live 7D system, which provides six degrees of freedom in camera tracking: the position in X, Y and Z space, plus pan, tilt and roll, allowing for handheld use. Adding zoom, focus and aperture settings from the lens means that the precise field of view of the camera can be calculated.
Also on show to visitors will be Ncam’s new PTZ software, which provides a low-cost route to camera tracking when the camera is on a fixed mount and only pan, tilt and zoom are required. Through Ncam’s core tracking technology, the PTZ software is capable of providing real-time adjustments, for instance if the camera is on a high platform or a crane which will have its own uncommanded movements.
“Augmented reality has already had a huge impact on broadcast television and our aim is to help broadcasters achieve remarkable immersive coverage,” said Nic Hatch, CEO of Ncam. “At Inter BEE we’ll be demonstrating our Ncam Live Products – 7D and PTZ. This unique camera tracking solution offers broadcast productions virtual and augmented graphic technology without limits – it’s virtually instantaneous to set up, completely stable in long-term operation, and applicable to any camera and style of shooting.”
To see Ncam in use and find out more, visit the Vitec Videocom stand at Inter BEE 2015 – 4205.
About Ncam Technologies
Ncam develops augmented reality technology for the entertainment industries. At its core is a unique camera tracking solution that offers film & TV productions virtual and augmented graphic technology without limits. The device uses a lightweight sensor bar attached to a camera to track natural markers in the environment, allowing the camera to move freely in all locations while generating a continuous stream of extremely precise positional and rotational information that can feed all industry standard graphics engines via Ncam's powerful and flexible SDK.
Ncam’s multi-award winning technology has been used on: Autumn International Rugby (BSkyB), NFC Championship Game (Fox Sports), Monday Night Football (ESPN), X Games (ESPN), Bundesliga (Sky Deutschland) FIFA World Cup 2014 (SWR & ZDF), Super Bowl XLVIII (Fox Sports), Daytona (Fox Sports) Avengers, Age of Ultron (Marvel), Jupiter Ascending (Warner Bros.), Edge of Tomorrow (Warner Bros.) and White House Down (Columbia).www.ncam-tech.com