SOCIETY Director Rachel Goldenberg Brings Sense of Sanity to Müller Yogurt Campaign


Last Updated: November 12, 2015 7:19 pm GMT
(November 12, 2015) Los Angeles-based production company SOCIETY puts young motherhood to the test in an amusing new campaign for yogurt brand, Müller. The piece is shot by Rachel Goldenberg, a SOCIETY director known for Funny or Die and the Will Ferrell Lifetime deadpan A Deadly Adoption, and features veteran commercial actress Allyn Rachel.

Goldenberg’s satirical prowess and Rachel’s quirky, comedic chops come together to show how the trials that often come with being a mom can be tempered by a dessert-flavored yogurt. Their chemistry enabled them to rely more on improvisation than a standard treatment, and the result brings Rachel’s character to life in a world where “sanity is served” with a side order of escapism, and balance is restored at home with the help of a delectable yogurt dish.

Sanity is Served: Müller Dessert Inspired Yogurt

Brand: Müller

Director of Marketing: Brian Hannigan

Senior Marketing Manager: Katie Corsentino
Production Company: SOCIETY

Director: Rachel Goldenberg

Executive Producer: Harry Calbom

Head of Production: Rebecca Parenteau

Production Supervisor: Ashley Holloway

Assistant Coordinator: Sarah A. Miller

Consultant: Esther Johnson

Director of Photography: Andrew Davis

1st Assistant Camera: Nito Serna

Production Designer: Celine Diano

Set Dresser: Aimee Athnos

Gaffer: Nikolas Smith

Key Grip: Rob Exner

Sound: Chris Powell

Key Costumer: Jane Johnston

Hair / Makeup: Carleigh Herbert

Food Stylist: Eugene Jho
Editorial Company: The Academy

Editor: Josh Snyder
Editorial Company: Milkhaus

Editor / Colorist: Dave Krahling

Composite Artist: James Durée

SOCIETY is a live-action media production company located in Los Angeles, California, specializing in branded content, music video, independent film and broadcast advertising.


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