(November 16, 2015) Creative Marketing and Production Company NEW WAVE ENTERTAINMENT (NWE)
announces the addition of Andrew Kobliska as VP of Marketing & Brand Strategy. The company, purpose-built for the entertainment and advertising industries, has integrated its Burbank and New York City offices, offering clients a united creative and production experience on both coasts. Kobliska brings both the client and agency perspective to his national role at New Wave.
“We’re extremely excited to have Andrew aboard,” says Gary Lister, New Wave SVP/Senior Creative Director. “As we continue to look to the future, Andrew’s experience in strategy and media innovation is invaluable as well as his understanding of clients’ needs. He’s also an extremely strong addition to our softball team.”
“Today’s clients are looking for a creative partner who has their back and can help them navigate this content-cluttered, multi-screened landscape,” acknowledges Kobliska. “New Wave has cultivated savvy teams who specialize in every aspect of origination, production, and activation. Great creative alone doesn’t cut it. Clients need a buzz-worthy strategy and seamless execution in order to reach audiences today. New Wave puts ideas into action, impressively.”
Throughout his career, Kobliska has held key positions at JWT Los Angeles, Pittard Sullivan, Vagrant Records Entertainment and DIRECTV. Most recently, he was Head of Production at BIGSMACK. Working in New York and Los Angeles, Kobliska has contributed to projects for a variety of brands and networks including Nike, CBS, Coca-Cola, A+E, Apple, Nat Geo, Chevrolet, ABC, Nissan, FOX, and Gatorade, spanning all media.
“Advertiser opportunities are everywhere and they materialize faster than ever. New Wave has built a dynamic team that operates at the speed of opportunity in order to capitalize on the new ideas and technology that drive awareness. Day in, day out, New Wave’s mission is to fluidly reach global audiences on behalf of our clients,” concludes Kobliska. “It’s exciting to be immersed in this environment and be a part of what happens next.”
A sampling of New Wave Entertainment’s current projects include creating and producing Join or Die
, Craig Ferguson’s new late night show for the History Channel, managing the digital and social launches for Netflix’s Orange is the New Black
, and Wet Hot American Summer
and the season 2 broadcast launch of the extremely successful daytime talk show, The Real.
New Wave Entertainment (NWE) is a full service creative agency; purpose built to service studios, networks, and advertisers directly across all marketing platforms. With offices in Burbank and New York City, NWE creates, produces, and designs experiences for evolving audiences in the digital age. http://www.nwe.com