Honda Presents the 2015 Happy Honda Days Holiday Campaign

News

Honda wants to be the warmth amid the winter cold with their new Happy Honda Days campaign.

Last Updated: November 17, 2015 7:10 pm GMT
(November 17, 2015) In this year’s Happy Honda Days TV campaign, Honda shows the magic and wonder of the holidays in fun, whimsical ways, connecting their vehicles to the moments that make the holidays so special. Each of five intricate spots were melded from three layers—live action (people/vehicles) + miniature sets + matte paintings—bringing the magical world inside the Happy Honda Days house to life. The spots show someone opening up different doors of a Happy Honda Days wooden house to reveal a world of Honda inside. Charming holiday scenes like snowball fights and ice-skating all revolve around their Honda, leaving consumers with the realization that the Happy Honda Days Sales Event really is the perfect time to get the gift they’ve been waiting for all year ​.​

Happy Honda Days’ goal is to celebrate an amazing year for the brand, boost end-of-year sales by breaking through the seasonal advertising clutter and driving traffic. And this year we also want consumers to feel the joy and wonder that’s unique to Honda.

Spots will air on network TV placements scheduled on popular programs that include “Gotham,” “Scandal,” “The Flash” and “Agents of S.H.I.E.L.D” and national cable networks such as Bravo, TBS, TNT and USA. They will also air in sports during the NFL on CBS and NCAA on ESPN.

Check out the spots here:















































Credits:

Happy Honda Days TV

First air: 11/16/15

Client:
 American Honda Motor Company

Agency:
 RPA


EVP, Chief Creative Officer: Joe Baratelli


SVP, Executive Creative Director: Jason Sperling

VP, Creative Director: Alicia Dotter Marder

Associate Creative Director: Jeni Stewart


Senior Art Director: Leo Borges


Sr. Copywriter: Peter Megler

Jr. Art Director: Dennis Haynes

Jr. Copywriter: Megan Lienfelder

Jr. Copywriter: David Bassine


SVP, Chief Production Officer: Gary Paticoff

VP, Executive Producer: Isadora Chesler

Senior Producer: Fran Wall


Broadcast Production Coordinator: Jeanette Howes

EVP, Management Account Director: Brett Bender


SVP, Group Account Director, HRM: Fern McCaffrey

Account Supervisor: Alison Bickel

Account Executive: Matthew Boyer

Account Assistant: Kendall Rouse

Production Company/Effects: Brand New School

Director: Ben Go

Managing Partner: Devin Brook

Executive Producer: Paul Abatemarco

Head of Production: Amy Russo

Line Producer: David Wolfson

Director of Photography: Shawn Kim

VFX Supervisor & 2D Lead: Todd Mesher

CG Supervisor: Bryant Rief

Post Producers: Sabrina Elizondo, Alex More

Matte Painter: George Fuentes

Designers: YoonSun Lee, Ben Yonda, Brandon Lee Smith, Ken Gun Lee, Matt Hollister

Asst. Editor: Austin Lewis

3D Artists: Slavik, Amy Vatanakul, Matt Bauer, Sam Baese, Ian Mankowski, Cameron Walser

Flame Artist: Elad Offer

Nuke Artists: Josh Studebaker, Lori Weiss

Compositors: Maithy Tran, Laury Santoso, Ben Hurand

Storyboard Artist: Judah Dobin

Editors: Erik Barnes, Mark Imgrund

Colorist: Loren White

Music:
 South Music and Sound

Audio Post: Lime

Mixer: Dave Wagg

Assistant Mixer: Adam Primack

Executive Producer: Susie Boyajan

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