Oishii Creative Designs Vibrant On-Air Package For Sprout Brand Refresh


New Look Combines Live-Action & Animation to Celebrate Everyday Childhood Moments

Last Updated: November 29, 2015 2:23 am GMT
(Los Angeles, California--November 29, 2015) Creative solutions company Oishii Creativerecently contributed to the brand refresh of preschool television network Sprout, whose new brand identity is highlighted by the tagline, “Free to Grow,” with a vibrant on-air look that combines live-action and motion graphics. Oishii Creative produced more than 60 promotional elements for the network refresh, including live-action spots, lower thirds, bumpers, IDs, end pages, transitions and promo toolkits.

“Sprout and Oishii worked closely together to establish our new brand look and feel, showcasing just how vibrant our audience’s real world can be,” says Jennifer Giddens, VP of Marketing at Sprout. “Together, we brought Sprout’s vision for celebrating real kids and the possibilities that exist through learning by doing, cultivating their curiosity, and finding the extraordinary in the ordinary.”

“We created lifestyle vignettes to creatively capture the real-life wonder and moments that preschoolers experience in the world,” says Ismael Obregon, Co-Founder and Chief Creative Officer of Oishii Creative. “Young children should be encouraged to play, to explore and to grow with unfettered possibility, which we tried to portray authentically in the brand spots.”

To view a montage: https://vimeo.com/140097755

Oishii developed the on-air identity around the theme of “finding the extraordinary in the ordinary” by combining everyday objects with live-action, animation and modern design. This visual language reflects how children seamlessly blend reality with imagination. Each branding element was created using found objects and props whimsically reimagined as something different: pillows become campfire marshmallows, while a blade of grass becomes a feather in a fedora.

From the live-action shoots involving hundreds of kids and animals, to the original music and sound design by Unbridled Sound, Oishii scrutinized every production detail to convey a unified network voice in order to speak with Sprout’s niche yet wide-ranging audience of children, parents and caretakers; moreover, to establish a respectful dialogue that would celebrate children, rather than talk down to them.

“Working on this brand refresh for Sprout calls to mind our own philosophy as an agency, which is ‘Dare to Inspire,’” concludes Obregon. “It means that every creative element, every project is an opportunity to inspire someone. We invoked this spirit completely while developing this campaign. In this case, it’s inspiring kids to see their world from a different point of view, and inviting adults to join in on the wonder.”

Project: Sprout Refresh

Network: Sprout

VP of Marketing: Jennifer Giddens

Creative Director: Farrel Allen

Manager, Brand Marketing: Bridget Sullivan

Creative Agency & Production Company: Oishii Creative

Executive Creative Director/Director: Ismael Obregon

Executive Producer: Daniel Walkup

Art Director: Laurent Barthelemy

Producers: Asja Tobler and Danielle Hazan

Editor/Animator: Nicholas Nykamp

Editor: Joseph Denk

Assistant Editor: Devin Glass

Graphic Designer: Amanda Trovela

Compositor/Animator: Evan Larimore

Animator: Kevin Tonkin

Illustrator: Yuki Yamada

Cel Animators: Jahmad Rollins, Yasmin Joyner, Jamal Otolorin, Taik Lee, SugarCube

Line Producers: Kevin Barrera, John Lang and Adam Hendricks

Directors of Photography: George Billard and Matt Roe

Copywriters: Anita Olan and Brooks Palmer

About Oishii Creative:

Oishii Creative is a full-service creative solutions studio. From ideation and strategy to design and production, we distinguish our clients through the relentless pursuit of the next BIG idea. While no ambition is too big or too small, it all boils down to the RIGHT idea for your brand. Our award-winning team is ready to dream with you and create with you. http://oishiicreative.com

About Sprout:

Sprout is the 24-hour preschool TV network that reflects real kids and the real worlds they are growing up in. Sprout’s original programming inspires families to experience the possibilities in every single day, and includes animated series “Nina’s World,” “Ruff-Ruff, Tweet & Dave” and “Astroblast!.” Sprout’s “Sunny Side Up” is the only morning show for preschoolers and broadcasts live from NBCU Studios in Rockefeller Plaza. Launched in 2005 and now in over 56 million US homes, Sprout is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies. Please visit sproutonline.comfor additional information.


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