VideoBlocks Partners with Discovery Channel to Make Hollywood Quality Stock Video Affordable for All Digital Creators

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Discovery Selects the VideoBlocks Marketplace Because of Rapid Growth, 100% Commissions

Last Updated: December 22, 2015 9:19 am GMT
(Reston, VA--December 22, 2015) VideoBlocks, the first subscription-based provider of stock video, today announced the addition of Discovery Channel’s world class royalty-free video library to its Marketplace, bringing professionally shot, adrenaline-charged footage to the mass creative class for the first time in history. The rollout includes over 30,000 jaw-dropping clips, none of which have been previously broadcast. They will be available for purchase on the VideoBlocks Marketplace in early 2016.





The company’s agreement with Discovery Channel allows VideoBlocks’ subscribers access to content from around the world, ranging from breathtaking shots of volcanic eruptions and aerial footage looking straight into the eye of a hurricane, to rare glimpses of endangered wildlife in its natural habitat. The video clips are captured using state-of-the-art equipment at a cost that has made it all but impossible for budget conscious video editors to access—until now. VideoBlocks’ members have the opportunity to use the material royalty-free for personal and/or commercial use, without distribution restrictions.

“Discovery Channel has captured the breathtaking beauty of our planet in ways that no others have, and including this content in our Marketplace is game-changing for video editors,” said Joel Holland, Founder and CEO of VideoBlocks. “This addition furthers our mission to provide premium creative content that everyone can afford, and we are honored that Discovery entrusted VideoBlocks to distribute their powerful content.”

With more than 35 million videos downloaded to date, and more than 1 million new downloads every month, VideoBlocks is committed to delivering the highest quality content to creators of all capacities and budgets, all in one place.

Earlier in 2015, VideoBlocks added a new dimension to their original, subscription-based business model ($99/yr. for unlimited downloads from their library of HD video footage, Adobe After Effects templates, and motion backgrounds) with the VideoBlocks Marketplace.

Members upload their own content for sale on a per-clip basis (HD clips for $49, 4K for $199, and AE templates starting at $19), and, unique among stock libraries, VideoBlocks allows contributors to keep 100% of the royalties from the sales.

Financial institutions take their small percentages from the transactions of course, but VideoBlocks covers their own costs for maintaining the Marketplace the same way that companies like Costco and Amazon Prime do, via subscriptions, leaving the content creators themselves the ones who receive the proceeds from every sale.

Before completing its first full year in operation, the VideoBlocks Marketplace has delivered over $990,000 in payouts to over 2500 contributors.

The VideoBlocks Marketplace created a unique opportunity for Discovery to monetize a staggering amount of never-before-seen content. Because of the vast amounts of footage required to create each hour of the documentary, science, and nature programming at the heart of the network's legacy, some of the most stellar work of Discovery's cinematographers has never before been seen.

“There is always an abundance of great video footage that doesn’t make the final cut, and now the unused content has a home,” said Greta Pittard, Head of Content Acquisition and Contributor Engagement for VideoBlocks. “This partnership will bring a robust library of Discovery Access’ exhilarating content found on Discovery Communications’ family of networks to new audiences.”


About VideoBlocks

VideoBlocks is a profitable, venture-backed stock media company recognized in 2014 by Inc. Magazine as the eleventh fastest growing media company in the United States. Together with its sister sitesGraphicStock andAudioBlocks, VideoBlocks empowers customers to enhance their creative projects, ranging from professional production studios like NBC, Discovery and MTV to pro-sumers and enthusiasts like colleges, churches and video editing hobbyists. Founder and CEO Joel Holland has been named one of the "Top 25 Entrepreneurs Under 25" by BusinessWeek Magazine, "Young Entrepreneur of the Year" by the United States Small Business Administration, “Entrepreneur of the Year” by Ernst and Young for the Greater Washington DC Region, and made Inc. Magazine’s prestigious “30 Under 30” list in 2013. The company is based in Reston, Virginia.


About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been satisfying curiosity and entertaining viewers with high-quality content through its global brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including TestTube, Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit www.discoverycommunications.com.

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