(December 23, 2015) Creative Director Eric Lamb and Designer Alan Klug were awarded the People’s Choice Award at the 2015 Adobe Creative Jam, a 3-hour design showdown presented by Adobe. Tournament participants had just over two hours to create a design piece informed by the brief “To Live and _____ in LA”
before taking the stage to share their creations.
Team Heavenspot won with 72% of the vote with a street-style interpretation that flipped the vantage point on the brief to embody “To Have Lived & Died In LA” featuring Tupac and Notorious B.I.G. According to Executive Creative Director Chevon Hicks, “There is nothing more quintessentially Los Angeles then the 90’s Hip Hop battle between Tupac and Biggie, and it provided a strong stylistic direction. It was a rapid fire, creatively charged event and we are honored to be recognized by our design peers.”
Fellow M&C Saatchi team Art Director Sam Ashcraft and Designer Victor Bernedo also took part in the Jam, and cited their inspiration as the diversity inherent in the streets of the city. “Our approach was the idea of things people do with their lives based on the diverse cultural upbringing they had as an LA native or resident,” explains Bernedo. “We wanted to visually represent each verb with a simple graphic. Some people join gangs. Some get hammered and eat tacos at 2am and some enjoy the ocean.”
About M&C Saatchi LA:
M&C Saatchi is the world's largest independent marketing communications group, with 24 offices in 18 countries. The network employs more than 1,800 people who service over 200 clients, spanning advertising, design, social, content, digital marketing, mobile, public relations, sponsorship and event management. The agency was founded in 1995 by Maurice and Charles Saatchi with the principal of ‘Brutal Simplicity of Thought,’ and was called "the fastest growing start-up in advertising history" by Adweek. The LA agency has produced iconic work for Ketel One, Crystal Cruises, Qantas Airways, Epson, OSU – The James, the San Diego Zoo, UGG® Australia, New Mexico Tourism Department, Google, and the California Department of Public Health. For more information, please see www.mcsaatchi-la.com
By Team Heavenspot- Creative Director, Eric Lamb / Designer, Alan Klug
By Team M&C Saatchi LA- Art Director, Sam Ashcraft/ Designer, Victor Bernedo