(Santa Monica, CA--February 8, 2016) Design & digital production studio Timber, headed by Creative Directors/Partners Jonah Hall & Kevin Lau and brand-new EP Sabrina Elizondo, has provided VFX and post for three Super Bowl 50 commercial spots for Hyndai, Buick and T-Mobile. Right on the heels of CBS’ incredibly successful promo campaign “Witness Greatness,” encouraging viewers to tune-in for “The Grammy’s” and the “Super Bowl” in February, via TBWA/Chiat/Day; the Timber team has seen the Super Bowl 50 gold shine on them three times. (www.timber.net
To view Timber’s Super Bowl 50 spots, go here:
“The Super Bowl always been the biggest display of marketing creativity,” says Timber Creative Director/Partner Jonah Hall. “Now it’s even bigger because of the fact that it’s a live event in an era where people skip commercials instinctively.” “People will watch these spots and talk about them,” adds Timber Creative Director/Partner Kevin Lau. “It’s great to have had such a big presence this year."
Super Bowl 50 Spots/Credits:
Hyundai “The Chase”
Agency: INNOCEAN Production Company: Biscuit Filmworks Editorial Company: Arcade
VFX/Post Production: Timber Managing Partner/EP - Damian Stevens Creative Director’s / Partners - Jonah Hall & Kevin Lau Executive Producer: Sabrina Elizondo Producer: Lauren Loftus Lead Flame Artist: Chris DeCristo Flame Artist: Brian Shneider Flame Assist: Jason Giamara CG Supervisor: Casey Benn Lighting Lead: Michael Shelton Animator: Kevin Ferrara Digital Effects Supervisor: Nick Hiegel Compositor: Daniel Raschko Compositor: Michael Loney Compositor: Mark Robben Compositor: Brian Sales Designer: Dan Blank
Agency: Leo Burnett Detroit Production Company: Tool of North America Editorial Company: Arcade
VFX/Post Production: Timber Creative Director: Jonah Hall & Kevin Lau Lead Flame Artist: Brian Schneider Flame Artists: Mark Loso, Miles Klinghorn, Jeff Schulman Artists: Joe Zaki, Eric Almeras Tracking: Graham Herbster, Carl Ayala, CG Labs CG: Kevin Ferrara. Executive Producer: Sabrina Elizondo Producer: Sean Sullivan
T-Mobile "Harvey Drops the Ball"
Agency: Publicis Production Company: Prettybird Editorial Company: Arcade
VFX/Post Production: Timber Creative Directors / Partners Jonah Hall, Kevin Lau Executive Producer: Sabrina Elizondo Producer: Megan Kennedy Lead Flame: Miles Kinghorn Flame Assist: Branden Harden Compositors: Daniel Raschko, Mark Robben, Brian Sales CG Modeling, Particle vfx, Lighting, Animation: Brad Hayes, Casey Benn CG Tracking: Matt Merkovich Design + 2D Animation: Kevin Lau, Dan Blank
A fearless approach to creativity has defined Timber since its inception. Over the past year, the company’s diverse offerings have included providing shot conception, creative direction and visual effects for the ARTPOP Lady Gaga music video, crafting visual effects and design for U2 Bank of America (RED) for the Super Bowl, collaborating on music videos for Coldplay and A-Ha’s Morten Harket, as well as spots for Chevy, Old Spice, T-Mobile and Hyundai. Timber’s talented team honed their skills at some of the most respected design and digital companies in the industry. The company looks to design first and strives to look at each project as a unique opportunity to make something memorable on behalf of clients.
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