Butter Music + Sound Crafts a Smorgasbord of Diversity for Bud Light

News


Last Updated: March 1, 2016 12:23 am GMT
(New York, New York--March 1, 2016) Butter Music + Sound joins forces with W+K New York and Caviar LA directors Neal Brennan and Evan Goldberg to visualize America’s diversity through the eclectic range of culinary options at our fingertips in the new :30 “Bud Light Party: Food Truck” for Bud Light that debuted on last night’s Oscars. In the spot, Bud Light Party political candidates Amy Schumer and Seth Rogen are joined by actor and “Super-delegate” Michael Peña in exploring America’s diversity through a “Korean taco of togetherness,” an “everything bagel of unity,” a “gumbo of coexistence” and more, until the spokespeople simply cannot handle any more melting pot references – or food in their stomachs.



Click HERE to view the spot.

The spot was a relevant and timely addition with the diversity discussion surrounding this year’s all-white class of Oscar nominees.



Credits:

Client: Bud Light

Title: “Bud Light Party: Food Truck”

Agency: W+K New York

Executive Creative Directors: Karl Lieberman, Colleen DeCourcy

Creative Directors: Stuart Jennings, Gary Van Dzura

Copywriter: Howard Finkelstein

Art Director: Grant Mason

Project Manager: Cory Chonko

Head of Content Production: Nick Setounski

Producers: Alison Hill, Lisa Delonay

Strategist: Nick Docherty

Account Team: Brandon Pracht, Price Manford, Kyle Glackin

Business Affairs: Sara Jagielski, Justine Lowe, Carolina Hernandez

Production: Caviar LA

Directors: Neal Brennan, Evan Goldberg

Executive Producers: Michael Sagol, Jasper Thomlinson

Producer: BP Cooper

Director of Photography: Jeff Cronenweth

Music: Butter Music + Sound

Executive Producer: Ian Jeffreys

Producer: Ryan Faucett

Composer/Creative Director: Joel Dean

CCO: Andrew Sherman


About Butter Music + Sound

Butter Music and Sound is a creative sonic collective committed to maximizing the impact and effectiveness of music and sound design for moving pictures and environments.


@PressKitcheners

http://www.presskitchen.com

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